Launching your own small business has never been easier. Every year, we see millions of new businesses being launched thanks to simple-to-use online tools and streamlined application processes. This allows virtually anyone to start up a business to start selling products and services.
In fact, Oberlo recorded a staggering 4.4 million new business applications in 2020 alone. That's around 78.9% more applications than in 2010. With more and more people looking to make it big with their own business, markets have become incredibly competitive and it's important to squeeze out every advantage that you can.
Where does digital marketing come in?
Digital marketing is perhaps the best way to get your business noticed. Since it's digital, it has the potential to reach a much wider audience than any kind of traditional marketing you perform.
Think of it this way; if you were to place local advertisements in a newspaper, how many people would it reach? At most, it would be the population of your local city or area. If you live in a big city that's great, but what if you don't have access to a huge local population?
In comparison, there are around 4.66 billion internet users in the world today. That's a staggering number of people and they are all potential targets for your digital marketing. Unlike local marketing where it's physically impossible for people outside of your local area to see your traditional marketing, digital marketing reaches every corner of the earth thanks to the internet.
Digital marketing involves many different components
Unfortunately, digital marketing isn't a single "thing" that small businesses can just "improve" and work on. In fact, digital marketing comprises multiple different concepts that are all equally important. The main components include:
Search engine optimization
Perhaps one of the strongest components of digital marketing is SEO. This is a concept that involves many different tasks which are all aimed at getting you higher on a search result on a website like Google. The goal of SEO is to help you reach that coveted number one spot on a Google search through effective use of website content, improving your domain authority and also improving technical aspects of your website like mobile optimization.
HubSpot reports that 49% of users say they use Google to discover or find new products and services. This should give you an idea of the potential of SEO and why it's such an important concept to focus on when it comes to digital marketing.
PPC is another common advertising model that is commonly used by businesses of all sizes. If you've ever seen little advertisements on Google searches or on websites, then you're probably looking at PPC advertising. As the name suggests, you pay every time a user clicks on an ad of yours. It's a great way to grow your business's presence on the internet and is a surprisingly cost-effective way to advertise.
To get an idea of how important PPC advertising is, Statista estimates that mobile advertising spend will reach an incredible $146 billion by 2023. That's a huge market that small businesses cannot ignore. If you want to reach a wider audience and improve brand awareness, PPC is an important advertising model to take advantage of.
Social media management
Social media has become an incredibly important consideration for businesses of all sizes. With over 4.2 billion active social media users around the world, it's a massive audience with a lot of untapped potentials.
Unfortunately, managing social media as a small business is difficult. That's why companies like SOAP Media can greatly help with your growth on social media. By employing tactics that ride trends and increase your presence, you can grow a large and loyal following on social media that will give you a huge signal boost and lead to more sales.
It doesn't matter how good your digital marketing is if you don't have a website for your audience to visit. Not only does great website design draw in audiences, but it also gives you a fantastic platform to post content that ultimately grows your SEO. It's also important to optimize for the huge number of mobile users that are accessing the internet on smaller devices. This not only improves the user experience but even helps with your technical SEO score.
In fact, 94% of the first impressions on a website are based on its visuals and design. Striking web design creates a fantastic impression and ensures that you hold your visitor's attention. If you provide a great experience and an easy browsing experience, they're sure to return in the future.