Why Digital Marketing Is Important for Business Owners

According to Statista, there are over 36 million internet users in Canada. That number is expected to reach nearly 40 million by 2026. That means more than 96 percent of Canadians are online, according to The World Bank. If the majority of consumers are online, digital marketing is the best - and sometimes only - way to reach them.

While many business owners know about digital marketing, do you know what makes it an effective tool to promote your business?

What is digital marketing?

Digital marketing is a form of business promotion done online. It involves many different aspects, including:

    • SEO
    • Social media
    • Lead generation
    • Google analytics
    • Video marketing
    • PPC or pay-per-click
    • Link building
    • Display ads
    • Content marketing

Most business owners have used traditional marketing efforts like newspaper or magazine ads, radio, television or direct mail. However, as the digital world has exploded, so too have the options to market your business. As more people spend time looking and shopping online, marketing your business also needs to adapt.

Benefits of digital marketing

Digital marketing can give your business an edge in a number of ways, including:


Unlike other advertising methods, you can measure your digital marketing campaigns and get accurate statistics. You'll be able to determine how many people saw your ad, how many clicked through, and how many sales you earned from your efforts. With traditional marketing, you can never be sure how effective it's been or how many people have actually seen it. But when you employ digital marketing, you'll be able to track every click.

When you're able to measure the results of your efforts, you'll also be able to make adjustments to boost your results. Analytics will tell you what is working and what is not. You can even make changes during the campaign to increase your results.

Why Digital Marketing Is Important for Business Owners


Making your marketing budget go farther is another benefit to digital marketing.  You'll be able to generate more leads for fewer dollars. There are a variety of advertising options when it comes to digital marketing for business owners. For example, on social media, you'll be able to set a maximum price you're willing to spend on pay-per-click ads. That's just one way to stretch your marketing dollars. Working with a skilled digital marketing agency means you'll be able to create a solid strategy that gets you the marketing services that you need.


A major advantage of digital marketing is the ability to make adjustments during the campaign. With traditional advertising, you can't change the ad until the campaign is over. With online marketing, you can make changes 24/7. Update your ads, optimize SEO campaigns, tweak content and more anytime you want. The ability to scale up your advertising can also help you get the most from your marketing budget.

Build loyalty

Through digital marketing for your business, you'll have more ways to connect with customers. Personalize your email offers and create deals that your customers can't resist. Create unique offers built around the likes and preferences of your customers. You'll be able to boost loyalty and sales. Online marketing also allows for more social media engagement with your followers and customers. Through these channels, you'll be able to share relevant content and keep them up-to-date with your brand.

Target audience

Reaching customers interested in your offers, products, and services is easier with digital marketing for your business.  The digital marketing team at Soap Media can help identify and segment your audiences. This improves your marketing efforts as they can be refined to meet the needs and expectations of your target audience. For example, we'll discover where you need to be online to find users interested in what you offer, whether through social media, pay-per-click ads or display ads.

Improve sales funnel

Using digital marketing strategies, you'll be able to improve your sales funnel and guide customers through all the stages of their buyer's journey. What this means is that you'll be able to attract attention from users whether they are ready to buy or just getting to know your brand. When done right by a professional digital marketing agency, you'll develop more leads and bring them to the point of sale. At any given time, you should have customers moving through your sales funnel and be making regular revenue.


Through digital marketing efforts, you'll be able to build awareness and credibility for your business. The content you create and share online can connect you to consumers. When you are producing engaging and informative content, more people will take notice. This builds your reputation as a reliable and trusted business.


A key advantage to digital marketing for business owners is that it can make you more competitive with bigger brands. In the online world, you can employ a robust strategy that earns you the attention, respect, and sales you've dreamed of. You don't need to have a big budget to rank high on the search engine results page. All you need is a skilled marketing team on your side.

Boost your digital marketing efforts with Soap Media

Digital marketing is a must-have for business owners in today's landscape. To get the most out of your efforts, team up with Soap Media's skilled digital marketers. There are a lot of elements to a digital marketing strategy. You'll want to work with a team that has the experience and expertise to get you the best ROI for your business. Our digital marketing experts understand the industry and employ the best practices and techniques for you.

Contact Soap Media today and let us help build you an effective digital marketing plan for your business.