What's the most effective form of paid advertising?
As a business owner, you’re likely willing to do whatever it takes to make your brand succeed. While much of your success will come down to luck and having a compelling product or service to offer to your clients, it is also reliant upon your marketing endeavours. After all, if you cannot market your brand effectively, how do you expect customers to find out about your brand, products, or services?
This is particularly pertinent when you consider the fact that more and more entrepreneurs are taking the leap and launching their own businesses each year - which means you’re met with harsh competition when it comes to client acquisition. This means that your marketing campaign is an area that is always worth investment.
While there is some merit behind ‘traditional’ marketing methods, such as flyering and word-of-mouth marketing, In the modern day and age, digital marketing is your business's best friend.
This is because, “in the final quarter of 2021, the average time spent on the internet per person was 413 minutes (just under seven hours per day)”. This presents you with ample opportunities to connect with new customers, be that through social media or PPC marketing. Failure to use digital marketing to your advantage could cause your brand to fade into obscurity when compared to your competitors who are more digitally savvy.
However, with so many digital marketing tactics to choose from, it can be hard to decide which form of paid advertising is best for your brand.
Use this guide to figure out what is the most effective form of paid advertising.
What’s the most effective form of paid advertising?
PPC Marketing (Pay-per-click) is undoubtedly one of the most effective forms of paid advertising. In fact, recent studies found that PPC contributes to over one-third of all online sales, meaning that it will provide you with a great ROI.
If you’re unfamiliar with the concept, PPC Advertising is a form of digital marketing where you only pay for advertising if your ad is actually clicked on. As a result, if your campaign isn’t bringing in returns for your business, your finances will not take a significant hit. However, as mentioned above, the success rates for PPC marketing speak for themselves.
How does PPC Marketing work?
There are various types of PPC marketing, though the most popular is search engine advertising. For example, at SOAP Media, our pay-per-click management services focus primarily on Google Ads.
This is because Google is the world’s largest search engine. In fact, it “on an average day, Google accounts for about 25 percent of all consumer internet traffic running through North American ISPs.” This means that any advertisement executed by Certified Google Ad experts is sure to increase the amount of exposure your brand receives. This can result in:
- Increased traffic towards your website.
- An increase in sales and earning potential (Businesses typically make $3 for every $1.60 spent on Google Ads)
- Improved CPC (cost per click) and CPA (cost per acquisition).
- Improve brand awareness.
You can also incorporate PPC marketing into your social media management strategy, as the two often feed into each other. For example, you could launch various ads on social media platforms, such as Facebook, Instagram or Twitter. While the platform your target may vary depending upon your target audience,
we’ll always recommend that our clients pay close attention to Facebook Ads.
This is due to the simple fact that Facebook has more than 2.23 billion monthly users, which leaves you with the potential of getting 2+ billion visits to your website. However, the growing popularity of Instagram means that Instagram ads can prove to be an effective form of paid advertising, especially as this is the platform that users now spend the most time on. In fact, a recent study found that “Instagram's ad revenues could reach $18.16 billion by 2021”.
Either way, paid social media ads prove to be effective in a society that simply loves social media. While it is the newest form of marketing, it is nonetheless effective. In fact, a recent study found that “76% of consumers will buy products featured on social media posts”, even if this is the first interaction with the brand.
However, you should also ensure that you manage several strong social media channels in conjunction with running ads. This will help you to raise brand awareness, connecting you with potential customers across the world. Furthemore, the stronger your online presence, the more likely customers are to buy from you. This is because it generates a sense of familiarity between yourself and your customer, increasing trust in your products and services.
How can we help?
Unless you have years of experience in a marketing role, it can be hard to understand how to launch an effective PPC campaign. However, that’s where we come in.
At SOAP Media, we’re experts when it comes to ensuring our clients gain a fantastic ROI (return on investment) from PPC marketing (and other forms of digital marketing). This is because our proven strategies generate targeted visitors who are looking to buy your product or services. In short, it's a simplistic way to help your target audience find you.
To achieve this goal, we try out a range of digital marketing strategies and use powerful proprietary software. To put it simply, we do the hard work so that you don’t have to. By handing your marketing duties over to our team, you can focus on what you do best: running a killer business, and wait for the custom to pour in.
Want to find out more? Book a FREE 20-minute discovery call with one of our friendly experts to discuss your brand, your current marketing techniques, and the steps you can take to improve them. Whether you’re looking to launch a powerful PPC campaign or improve your website design, we’re here to help!
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