What is SEO marketing?

Research has found that 68 percent of online users begin with an internet search and 75 percent never go past page one. And statistics show that over half of the web traffic to your site comes from organic searches. That means people who are looking for a product or service on Google can find your solution if you have a strong SEO strategy.

What is SEO?

SEO stands for search engine optimization. It refers to a digital marketing practice that aims to improve the visibility of websites in search engine results. With SEO, online users will be better able to find your pages and content. It enhances the quality of traffic to your company's website. That, in turn, increases your chances of boosting sales.

How does SEO work?

Search engines crawl your web pages with bots. These bots go from website to website, gathering information about the content on each page. The information they collect gets indexed. This index is where the search engine goes to find web pages when a user makes a query.

The bots use algorithms to analyze your pages, looking them over for ranking elements. By designing your website with this in mind, you can make your site easy for bots to crawl and index. It is also the best way for your organization to gain authority online.

There is no set formula that you can use to boost your rankings. Getting high on the search engine results page requires some work, time and research.

According to Statista, some of the top SEO factors you'll need to focus on include:

    • On-page elements
    • User behaviour
    • Content accuracy
    • Mobile-friendly website
    • Topic relevance
    • Links

To improve your website elements, you'll need to choose the top keywords or phrases you want to rank for and work them into your site in a natural way. Trying to work keywords or phrases into your copy or on your site requires finesse. Search engine crawl bot algorithms will recognize if you attempt to enter the words in as many times as possible on a page. And you won't appear on the first page.

You'll need to work with a marketing agency that understands SEO marketing and has experience doing it right. Partnering with Soap Media means you'll be able to unlock the benefits of SEO for your brand.


what is seo marketing


Benefits of SEO in marketing

In the world of digital marketing, SEO is vital to getting the best ROI. Here's why:

Missing traffic

Without a solid SEO strategy, you could be missing out on traffic and sales. Good SEO on your website can increase the opportunity for users to find you. You'll get higher ranks and more targeted listings on search pages.

Low cost

Advertising can be a big part of your marketing budget, but SEO doesn't cost you anything. That means it is like free marketing. While it may take some time and a little effort on your part, increasing your SEO traffic doesn't eat into your profit margins.


Users trust their search engines to deliver reliable, valuable, and trustworthy content. Appearing on the first page in search results will earn your brand some respect and credibility. Most people know that you've reached that spot with a high-quality service or product.

Around the clock advertising

Unlike with other advertising efforts, SEO never stops. It is there 24/7, and you can trust that it will not disappear. It's also something that you can set and leave to do its work. Remember that SEO traffic is looking for you. They didn't just happen to see your ad in a newspaper.

Build brand awareness

Getting the word out about your business can be easier if you employ a good SEO strategy. The easier your product or service can be found in search engines, the more people will see your brand and become familiar with what you do. Moreover, you can trust that visitors to your site will spread the word about your brand. This word-of-mouth marketing is also key to building your business.


brand awareness


Improves mobile-friendliness of your site

There are 33.7 million Canadians that use the internet on their phones. That number is expected to reach 38 million by 2026. The number of Canadians making purchases on their phones is expected to rise and reach 31 billion US in the next couple of years. A key element of your SEO strategy will include optimizing your site for mobile users. Search engines like Google have started to place an emphasis on responsive websites. That is, sites that can be easily navigated on a phone.


mobile friendliness

Boosts your social media following

Improving your visibility in the search leads to a boost in awareness of your company and solution. As more users become aware of your products and service, they'll be ready to share them on social media. The more people share your content, the more people will see you as an authority in your field and follow you. You can build on this growth by posting engaging content. As followers click through to your site, it will boost your SEO and ranking by demonstrating to crawlers that users trust your content.

Build your SEO strategy with Soap Media

Having a robust SEO strategy is crucial for today's digital business world. At Soap Media, we have a team of skilled SEO strategists. Our approach puts the best practices and top industry tools to work for you. We understand what it takes to create an effective and optimized website. If you're ready to increase your traffic, boost your revenue, and build a trusted brand reputation, contact Soap Media today. Let us build you a winning SEO marketing strategy.