Never underestimate the power of Adwords. Adwords allow you to get your campaigns in front of a huge potential audience via Google. The search engine giant takes up 33% of global digital ad revenue. Which means that there are a ton of advertisers out there who know exactly what to do when it comes to Adwords, and a good portion who are running insufficient campaigns.
The point of Adwords for marketers is ultimately to increase their profits. But in order to be successful with this advertising strategy, marketers must know exactly how to use Adwords to their advantage to optimize their campaigns and stay within budgets.
With pay-per-click advertising, you don’t have to put out a ton of money in order to have a successful campaign with Adwords. But, just because you’re on a small budget doesn’t mean you want that money to go to waste. The goal for any Adwords campaign is to ensure that their ads get clicked, and information gets spread across digital channels. Below are just a few tips to help you get those clicks and succeed with Adwords.
Create a Goal
In order to succeed with your campaign, you have to start with a clear goal; a goal that will boost sales as opposed to increasing brand awareness. Marketers have to determine exactly how they are going to generate these leads or sales through search marketing. Are they going to fill out an online form? Call an 800 number? Download a white paper? Whatever it is be sure that you identify this goal and learn how to measure this in order to determine if what you are doing is working. This will also help you stay within your PPC marketing goals.
Don’t Mislead Your Audience
You have to keep your audience in mind when you’re creating an action plan. You have to create ads that will attract your target audience, convince them to use your call-to-action, and convince your audience that they want what you’re selling. At the same time make sure that every landing page matches what it is your keywords are trying to sell. You don’t want to attract your audience by saying something along the lines of “buy newest iPhone” or for them to be lead to a landing page about your company’s newest phone case.
Negative Keywords Are Your Friends
Not sure what negative keywords are? Well, basically they are words that are related to other words in your campaign but that aren’t related to what is being advertised. For example, if you owned a speciality store for drinkware you would want to add negative keywords like “reading glasses”. These keywords are a good way to streamline your ad and eliminate certain search terms from your campaign.
Once you have your campaign plan set and your ad creation going you’re going to want to focus on targeting those ads for specific variables - exact match, phrase match, and broad match. Keep your ads organized by separating them by keywords, category, and end goal. Google even allows you to target based on location, the type of website (fitness, electronics, etc.), and online behaviors.