Current Digital Marketing Trends Emphasize Social Media Advertising

Current Digital Marketing Trends Emphasize Social Media Advertising

While that is undoubtedly a key component of social media advertising, it is essential to recognize where this fits into the overall digital marketing strategy. How can a business go about using social media marketing and advertising effectively, and more importantly, how does it help to achieve overall business goals? Start at SEO If you…

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Should You Use Influencers for Social Media Management

Should You Use Influencers or Social Media Management

Advice about boosting your presence on social media, as part of your marketing efforts, is available everywhere. It is the “dime a dozen” sort of item you can find using a simple Google search, and not much of it can help you build or execute effective plans. While you can use the free online details…

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Social Media 101

Social Media 101

It seems that everyone is on social media nowadays. It is virtually unavoidable no matter your business type. However, for many business owners, the world of social media can be a bit confusing. You may think that they are all the same or that one strategy will cover all of your platforms, but that just…

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Facebook, Instagram and Buying Through Social Media

Facebook, Instagram and Buying Through Social Media

In late September 2018, it was revealed that Facebook had experienced a “hack” of extraordinary scale; around 50 million accounts had been compromised. While its leadership went on to say that the number is not so frightening in light of the site’s enormous numbers (more than two billion), many who use Facebook for their business…

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Content Planning and Content Strategy…Are They the Same?

Content Planning and Content Strategy…Are They the Same?

Do you find yourself using the phrases content strategy and content planning interchangeably? If so, you need to adjust your perception of those terms. They are not the same, and one expert has even suggested that we might soon drop the term “content” from content marketing altogether, since it is positioned to become the main…

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Backlinks for the SEO Beginner

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“I did not start this business to focus on marketing! I started it because I love to…” That is a very common statement by millions of business owners around the globe. They typically say this after spending a few days or even weeks and months tackling the many tasks associated with marketing. They blog, they…

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Digital Marketing Simplified

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Is it just marketing via electronic devices (phones, computers, etc.), or is it online and offline? What is the point of it? What does it require? One expert said it is “promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing.” However, they also…

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Convinced You Don’t Need a Marketing Agency? 10 Things to Consider

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Unless your business is marketing, you probably don’t want to dedicate many hours to the activities associated with it. Yet, a Small Business Trends report from 2017 indicated that most business owners spend around 20 hours each week on marketing. Although that same report noted that the “effort has paid dividends across several metrics…” the…

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4 Instagram Tips to Steal from Beauty Brands

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One of the most neglected social media platforms for many brands and industries is Instagram. With such a strong focus on Twitter and Facebook, Instagram is still being pushed down the list of priorities. But if you take a look at how some industries are using this platform, you’ll see that the potential for engagement…

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Should Your Business Jump on the Latest Social Media Bandwagon?

Should Your Business Jump on the Latest Social Media Bandwagon?

Social media marketing used to be a lot simpler than it is today. Business owners and marketing professionals learned to connect on Facebook, Twitter, LinkedIn, and maybe a select few other networks that worked for their brand, such as Instagram or Pinterest. But these days, new social media networks pop up nearly every month, and…

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