4 Trending Issues in SEO

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Take it from experts like those of Forbes that a business not “taking advantage of using SEO strategies on its website, blogs and social media pages, [is] missing the boat in terms of ranking…in internet searches.” Yet, it goes beyond that because SEO (search engine optimization) is never a static issue but constantly evolving and…

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Digital Marketing Simplified

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Is it just marketing via electronic devices (phones, computers, etc.), or is it online and offline? What is the point of it? What does it require? One expert said it is “promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing.” However, they also…

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Convinced You Don’t Need a Marketing Agency? 10 Things to Consider

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Unless your business is marketing, you probably don’t want to dedicate many hours to the activities associated with it. Yet, a Small Business Trends report from 2017 indicated that most business owners spend around 20 hours each week on marketing. Although that same report noted that the “effort has paid dividends across several metrics…” the…

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Proven Search Engine Optimization Strategies for 2018

SEO Search Engine Optimization. Chart with keywords and icons. Sketch

SEO, or search engine optimization is a familiar phrase to anyone with a business. As the key component to your success, it has to be done with attention to many factors. Unfortunately, just as digital marketing strategies change from year to year (and in some cases even more often) to adjust to the changes in…

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Important Practices for Blogging

Your Most Important Practices for Blogging

Blogging is as important to a business or site as a website, a strong brand, and focusing on superior customer service. That means you have to know the most important practices for blogging to ensure the best results. It is easy to break down that list of the most important practices for blogging into a…

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How to Make Your Brand Stand Out

How to Make Your Brand Stand Out

Why? Did you know that there are more than 950 million websites? Clearly, not all are your competition, but a lot of them are. So, you cannot just “blend in”. To start learning how to make your brand stand out means doing some assessments of your brand now. Assess Your Quirks What typically makes you…

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Do I Need to Use Instagram for Marketing My Business?

instagram-marketing

With the ongoing evolution of content marketing and social media knowing what platforms to market on is very important. Businesses should always be looking for new ways to engage their customers and attract new ones. Social media is the best way to do that. However, some platforms are more user friendly than others. Instagram, for…

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Top Tips to Succeed with Adwords

adwords

Never underestimate the power of Adwords. Adwords allow you to get your campaigns in front of a huge potential audience via Google. The search engine giant takes up 33% of global digital ad revenue. Which means that there are a ton of advertisers out there who know exactly what to do when it comes to…

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3 Content Planning Tips to Make Life a Lot Easier

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You probably already know that SEO and content marketing aren’t one-time efforts. To get more traffic and more conversions, you need to continuously improve your search engine optimization, and that means you need relevant, interesting content that will put you on the radar for both Google and your customers. That’s where good content planning can…

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