Proven Search Engine Optimization Strategies for 2018

SEO Search Engine Optimization. Chart with keywords and icons. Sketch

SEO, or search engine optimization is a familiar phrase to anyone with a business. As the key component to your success, it has to be done with attention to many factors. Unfortunately, just as digital marketing strategies change from year to year (and in some cases even more often) to adjust to the changes in…

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How to Make Your Brand Stand Out

How to Make Your Brand Stand Out

Why? Did you know that there are more than 950 million websites? Clearly, not all are your competition, but a lot of them are. So, you cannot just “blend in”. To start learning how to make your brand stand out means doing some assessments of your brand now. Assess Your Quirks What typically makes you…

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3 Ways to Earn Actual Backlinks Worth Having

The longer you own a commercial website, the higher the probability someone will contact your company to explain that they have the secret to tons and tons of traffic: backlinks. Now, to be clear, they’re not wrong. Receiving backlinks to your website is one of the most effective ways to earn a spot in Google’s…

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“Coffee” Doesn’t have to mean “Can I Sell You”?

There is nothing worse than being asked for coffee and having to hear a sales pitch. The best relationships are not usually built like this. It’s about actually talking to the person and learning from one another. I was just sitting down with Terry Lipovski an executive coach here in Ottawa and by the end…

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Top 10 SEO Mistakes That Cost A Company Money

There are numerous SEO mistakes that can cost your website in terms of search engine ranking and cold hard cash. Here are our top 10 such mistakes. Repeating keywords at the expense of copy quality. Commonly known as “keyword stuffing”, this once-common tactic was never a good idea because no one wants to read content…

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The 12 Internet Marketing Days of Christmas

The 12 internet marketing days of Christmas has provided our social media followers with 12 great tips about social media and SEO best practices. These tips would hopefully help you become more successful in your day to day lives at work and outside of work. We understand that they may become confusing at times so…

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