The Top Reasons to Implement a Digital Marketing Strategy

The Top Reasons to Implement a Digital Marketing Strategy

Leads to Increased Visibility Every business wants to have as many eyes on it as possible. Digital marketing can focus on increasing how visible your company is. While traditional marketing is excellent at reaching a target audience, digital marketing can expand your overall reach, so more people know about you and what you do. By…

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Social Media 101

Social Media 101

It seems that everyone is on social media nowadays. It is virtually unavoidable no matter your business type. However, for many business owners, the world of social media can be a bit confusing. You may think that they are all the same or that one strategy will cover all of your platforms, but that just…

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Has Organic SEO Changed Over the Years?

Has Organic SEO Changed Over the Years?

Whether you have a long established website or are only now making plans to develop an online presence, you need to know a bit about SEO. Scratch that! You don’t need to know a bit about SEO, you need to know a lot about it. Search Engine Optimization is more important than ever. According to…

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Facebook, Instagram and Buying Through Social Media

Facebook, Instagram and Buying Through Social Media

In late September 2018, it was revealed that Facebook had experienced a “hack” of extraordinary scale; around 50 million accounts had been compromised. While its leadership went on to say that the number is not so frightening in light of the site’s enormous numbers (more than two billion), many who use Facebook for their business…

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Backlinks for the SEO Beginner

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“I did not start this business to focus on marketing! I started it because I love to…” That is a very common statement by millions of business owners around the globe. They typically say this after spending a few days or even weeks and months tackling the many tasks associated with marketing. They blog, they…

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Digital Marketing Simplified

Digital marketing flat vector illustration. Online marketing, social marketing, content management, digital promotion, internet and web advertising concept for web banners and apps

Is it just marketing via electronic devices (phones, computers, etc.), or is it online and offline? What is the point of it? What does it require? One expert said it is “promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing.” However, they also…

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Convinced You Don’t Need a Marketing Agency? 10 Things to Consider

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Unless your business is marketing, you probably don’t want to dedicate many hours to the activities associated with it. Yet, a Small Business Trends report from 2017 indicated that most business owners spend around 20 hours each week on marketing. Although that same report noted that the “effort has paid dividends across several metrics…” the…

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4 Clever Marketing Campaigns

5 Clever Marketing Campaigns

This is what you want whenever working on your marketing messages. Though most clever marketing campaigns include a group of ads with one message, they also use different channels. They are timed carefully and strive to be concise and inspiring. Let’s look at four more of the cleverest marketing campaigns to see how it is…

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