Current Digital Marketing Trends Emphasize Social Media Advertising

Current Digital Marketing Trends Emphasize Social Media Advertising

While that is undoubtedly a key component of social media advertising, it is essential to recognize where this fits into the overall digital marketing strategy. How can a business go about using social media marketing and advertising effectively, and more importantly, how does it help to achieve overall business goals? Start at SEO If you…

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Facebook, Instagram and Buying Through Social Media

Facebook, Instagram and Buying Through Social Media

In late September 2018, it was revealed that Facebook had experienced a “hack” of extraordinary scale; around 50 million accounts had been compromised. While its leadership went on to say that the number is not so frightening in light of the site’s enormous numbers (more than two billion), many who use Facebook for their business…

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Digital Marketing Simplified

Digital marketing flat vector illustration. Online marketing, social marketing, content management, digital promotion, internet and web advertising concept for web banners and apps

Is it just marketing via electronic devices (phones, computers, etc.), or is it online and offline? What is the point of it? What does it require? One expert said it is “promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing.” However, they also…

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4 Clever Marketing Campaigns

5 Clever Marketing Campaigns

This is what you want whenever working on your marketing messages. Though most clever marketing campaigns include a group of ads with one message, they also use different channels. They are timed carefully and strive to be concise and inspiring. Let’s look at four more of the cleverest marketing campaigns to see how it is…

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