Facebook, Instagram and Buying Through Social Media

Facebook, Instagram and Buying Through Social Media

In late September 2018, it was revealed that Facebook had experienced a “hack” of extraordinary scale; around 50 million accounts had been compromised. While its leadership went on to say that the number is not so frightening in light of the site’s enormous numbers (more than two billion), many who use Facebook for their business…

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Content Planning and Content Strategy…Are They the Same?

Content Planning and Content Strategy…Are They the Same?

Do you find yourself using the phrases content strategy and content planning interchangeably? If so, you need to adjust your perception of those terms. They are not the same, and one expert has even suggested that we might soon drop the term “content” from content marketing altogether, since it is positioned to become the main…

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5 Ways to Dominate in Your Industry with Digital Marketing

Vintage flag. Trendy ribbon flag with text We are Champions and linear drawing of sun rays, sunburst. Colorful old banner with ribbon flag, hand-drawn element for sport design. Vector Illustration

Today’s marketers know that they have to execute multiple digital marketing strategies, and they have to do this across an array of venues and channels. The goal is to constantly increase “traffic” in order to create a steady supply of leads. Of course, that means they have to be experts in targeting the ideal audience…

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