Why you need to hire an agency for SEO

digital marketing

Launching your own small business has never been easier. Every year, we see millions of new businesses being launched thanks to simple-to-use online tools and streamlined application processes. This allows virtually anyone to start up a business to start selling products and services. In fact, Oberlo recorded a staggering 4.4 million new business applications in…

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How to tell if your digital marketing agency is delivering!

5 Ways to Improve Your Digital Marketing Strategy

A report commissioned by the Interactive Advertising Bureau found that during COVID, digital ad spending increased by over 12 percent. And it is expected to rise to over $455 billion this year. With high dollars set aside in company budgets, you’ll want to ensure you are getting a good return-on-investment (ROI) from your digital marketing agency. Here…

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Why Ranking High in SERPs Is Not as Important as Good SEO

Why Ranking High in SERPs Is Not as Important as Good SEO

Let’s take a look at just how a digital marketing strategy might conduct this sort of SEO work. Fighting for the overly competitive keywords If you have ever attempted to get a good spot in SERPs for the most competitive keywords you may know just what an un-winnable uphill battle feels like. They are too…

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Current Digital Marketing Trends Emphasize Social Media Advertising

Current Digital Marketing Trends Emphasize Social Media Advertising

While that is undoubtedly a key component of social media advertising, it is essential to recognize where this fits into the overall digital marketing strategy. How can a business go about using social media marketing and advertising effectively, and more importantly, how does it help to achieve overall business goals? Start at SEO If you…

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The Top Reasons to Implement a Digital Marketing Strategy

Leads to Increased Visibility Every business wants to have as many eyes on it as possible. Digital marketing can focus on increasing how visible your company is. While traditional marketing is excellent at reaching a target audience, digital marketing can expand your overall reach, so more people know about you and what you do. By…

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Facebook Ads Not Performing? Here’s Why

So, you’ve created the perfect Facebook ad. The photos are good, and you’ve perfected your copy. Yet, it just isn’t getting the conversions you want. The impressions are where you want them to be, and people are clicking…but no one is buying. It leaves you scratching your head, wondering what you did wrong. If you…

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Should You Use Influencers for Social Media Management

Should You Use Influencers or Social Media Management

Advice about boosting your presence on social media, as part of your marketing efforts, is available everywhere. It is the “dime a dozen” sort of item you can find using a simple Google search, and not much of it can help you build or execute effective plans. While you can use the free online details…

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Social Media 101

Social Media 101

It seems that everyone is on social media nowadays. It is virtually unavoidable no matter your business type. However, for many business owners, the world of social media can be a bit confusing. You may think that they are all the same or that one strategy will cover all of your platforms, but that just…

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Has Organic SEO Changed Over the Years?

Has Organic SEO Changed Over the Years?

Whether you have a long established website or are only now making plans to develop an online presence, you need to know a bit about SEO. Scratch that! You don’t need to know a bit about SEO, you need to know a lot about it. Search Engine Optimization is more important than ever. According to…

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