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Should Your Social Media Strategy Include LinkedIn

Often overlooked for the more popular social media channels, nevertheless, LinkedIn can be a powerful marketing tool for your business. It has over 65 million users, and the average income of those users is in the six figures per household. That means there is a lot of buying power in this one platform.

Get Started

If you don’t already have a LinkedIn profile, you’ll need to create one. Your company page will help others learn about all the services or goods that you offer. However, before a company page can be created, there needs to be a personal page to link it too.
Your personal profile must be at least seven days old before LinkedIn will allow you to create a company page.

Creating a Good Company Page

In order to have a page that works for you, you need to make sure that it is compelling and will keep someone interested. You need to add keywords so that it will show up in searches, and you want to put your best foot forward. Highlight your most important products or services, and write a summary that is as interesting as it is informative. If you can get testimonials from satisfied customers and clients, that will be a great boon to your page and help build trust.

You want a page that will show up when your ideal customer is searching, and that will engage that user into becoming your customer.

Ways to Use LinkedIn

As with any other social media platform, you can utilize a passive or proactive approach in regards to your marketing strategy. We recommend being active because it is always the quickest route to results.

You should be posting updates on a regular basis. Focus on what your company can do to help others. Don’t just tell people what you are doing, but really let them know how what you are doing can be beneficial to them. Make sure that you engage and respond with everyone that comments. The goal should always be to start a conversation.

Join as many groups as you can. Make sure that they are appropriate for your niche, and you need to be active in the discussions. Try to avoid anything that would appear to be spam. Instead go into the discussions with a mindset of helping people, and then, if your product happens to align with the conversation you can do a soft mention.

You can even consider using the paid advertising options within LinkedIn. It can be considerably cheaper than ads on other social sites, but it still puts your message in front of a large group of engaged users.

At SOAP Media, we provide social media management which can include a marketing strategy for your LinkedIn profile. We can help you find customers and expand your online network. We can also show you how to use it as a tool for building your workforce. Let us handle the social media strategy and the implementation to help you reach your business goals.