When you think about it, it’s quite amazing that the credibility of a company is so powerfully linked to the aesthetic quality of its website. Good design relies on a seamless integration of quality, informative, and credibility-boosting content into the overall design of the site.
Website viewers comment that the biggest flaws are associated to boring designs, bad use of colour, excessive popups, ads, inadequate homepage content, small print, too much text and an ineffective search feature.