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What is SEO and Why Does Your Business Need It?

Well, for those that don’t know, SEO stands for SEARCH ENGINE OPTIMIZATION. Wikipedia defines SEO as “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results”.

Bottom-line, SEO is part of the overall marketing strategy that is pivotal in getting your website found online.

How do search engines work?
Search engines use automated software (known as robots or spiders) to follow links on Websites, harvesting information as they go. When someone submits a query to a search engine, the engine returns a list of sites, ranking them on their relevance to the keywords used in
the search.

We will only focus on Google as it generates over 67% of all searches that happen in the world.

Google processes 3.5 billion searches every single day.

The Goal of SEO
The goal of SEO is to optimize your site so that when people are searching for terms relevant to your business, your business is more likely to appear on the search engine results pages.

The process of SEO
The process of SEO is not rocket science, but it is time consuming and research heavy.

Inherently, SEO is matching up your website, or website pages with the keyword phrases that searchers are using to find products or services similar to yours.

Businesses are now positioned online
93% of people who are looking for products and services do so using a search engine. Thus, if your business is not online you are denying your enterprise the opportunity of being found by the three billion users who search the Internet every day.

SEO is a cost-effective strategy
About 75% of marketers rate SEO as excellent in terms of Return-on-Investment. This is because SEO is one of the most affordable tools for online marketing and yields consistent and effective results.

SEO generates traffic with a high rate of conversion
As previously discussed, SEO involves research; it is a highly-targeted process right down to the last details. Through keyword analysis, SEO can determine the size of a market and the population of consumers that is searching for the exact keyword.

SEO takes advantage of weak competition
SEO has grown increasingly popular over the last few years that you will be hard-pressed not to find a business that has not integrated it in its marketing and promotional strategy. But not all companies use SEO and those that do may not be utilizing it correctly. Properly designed SEO strategy can position your business to harvest traffic from these search results. You need professional expertise to conceptualize this approach.

Business-owners need to understand that SEO is a specialization. It is not an endeavor that can be learned over-night and applied successfully.

SEO continually evolves for greater opportunity
The best aspect about SEO is that it is a dynamic process; it evolves just as markets evolve.

While the techniques and methodologies may hardly undergo change, its application will evolve to conform to the demands and the will of the market.

What makes SEO work is that it respects the market and acknowledges its uncertainty and unpredictability.

If your business relies on getting new customers or clients through the Internet then Yes, you do need SEO for your website. Without SEO your just a single website in a very large Internet Market.

I hope to see you again next week as we discuss some more areas of SEO and how it can help your business get found online. Thanks so much for tuning end, see you next time.

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