The Internet today is a sea of content. In order to navigate this sea, users have become adept at filtering out any unwanted content and focusing strictly on what they are looking for at that moment. This glut of content has caused most of us to develop short attention spans. If content is not extremely engaging to a reader, then the reader skims over it and onto the next item.
So how do you go about creating readable, relevant and engaging content for your business website?
- Read more. You will be better able to create original and appealing content on a subject if you are constantly educating yourself on that subject. Stay up to date on all the current news that is relevant to your business and to your customers and you will have no trouble keeping your website content current as well.
- Write more. The more you write, the better you will become at creating readable content. Keep in mind that everything you write may not be excellent content. Learning to assess your own writing is an important skill to learn as well.
- Be a storyteller. While you want your website content to convey information to your customers, that information shouldn't be too dry. Putting the information into the form of a story can allow you to engage customers who may otherwise become distracted by something flashier or more interesting.
- Better is better. It is important for your website to stay current and provide your customers with new and relevant content. However, it is vital that you are providing your customers with quality content, rather than just quantity. This is one area where the "more is better" philosophy does not apply. A vast amount of content on the Internet is poorly written and vague. Your content will easily stand out if it is both well written and well researched.
Creating better content for your website can be a time consuming proposition. Depending on the needs of your business, this may be a job for more than one individual or it may be a task that you should consider outsourcing to a qualified consultant.
If you commit to creating better content for your website, you will reap the benefits by more easily engaging your customers online. This will enable you to build better customer relationships and meet your business goals.