There are several steps you can take to increase online traffic and lead creation and conversion rates. Here are some strategies to try:
Search engine optimization
Search engine optimization (SEO) can be incredibly effective for businesses across all sectors. SEO aims to improve your search ranking so that your content and links appear at the top of the search results page when a customer or web user searches for products or services that are relevant to your company. Local SEO has become increasingly influential in recent years. Studies show that over 80% of smartphone users will visit or contact a store or business within 24 hours of conducting a local search (source). Working with an experienced digital marketing agency can help you benefit from a tailored, targeted SEO strategy, which optimizes content to achieve results. Using SEO, you can attract attention online, boost sales and raise brand awareness.
Social media has evolved from a network designed to help people stay in touch to an incredibly valuable platform for businesses and brands. Social media can help you reach out to vast audiences, connect with followers to improve brand image and reputation and build strong relationships with customers. As well as using social media to generate sales and drive traffic to your website and other social accounts, you can increase engagement and show off the human side of your brand. More than 90% of consumers buy from brands they follow on social media (source).
The last thing you want when you're trying to increase sales and attract customers is to lose them once they visit your website. Your website plays an integral role in creating impressions and influencing consumer behaviour. A smart, slick, visually engaging, useful website can help to convert leads while a slow, dated, dull site can have the opposite effect. Web users are looking for simple, quick, convenient processes that enable them to access helpful information or place orders with minimal effort and they also want to enjoy the experience of browsing or shopping. Test pages, encourage users to provide feedback, ensure that pages are mobile-friendly and use analytics to highlight areas where your site is falling short. Using a professional web design agency is an excellent idea.
Paid advertising can be hugely beneficial for brands and companies looking to encourage customers to visit a site or store. Before you start paying for advertising, research different platforms and modify your strategy to suit your primary objectives. Use platforms or social media apps that are relevant to your products and the target market and carry out keyword research. If you're not experienced in this field, it's wise to work with an agency that specializes in paid ads to improve ROI and ensure that your campaigns reach people who have a genuine interest in the products or services you are advertising.
High-quality, compelling content
Content marketing is a fantastic way to turn heads and set your website apart from others. The content you create for your website and share online and via social platforms should be original, informative, useful, compelling and accurate. Using keywords and popular search terms, engaging, intriguing headlines and titles and backlinks can help you to improve your search ranking, but it's essential to ensure that you use keywords naturally and avoid stuffing. Vary content types to make articles, guides and web pages more interesting and use visual media. The human brain processes visual media 60,000 times faster than written text. Videos and images are a great way to offer explanations and provide product demos, for example, and they are also shared more frequently than text. Over 90% of mobile video consumers will share video content (source).
Online sales are booming and we are spending more time on our phones and mobile devices than ever. If you run a business, it's an excellent time to learn how to get fast traffic to your website. SEO, social media marketing, paid ads, professional web design and high-quality content can help to drum up interest, direct traffic to your website and help you to create and convert more leads.