A strong social media strategy helps you achieve your business goals. It's not about how many followers you have or how many likes your posts get, but rather what those numbers mean for the success of your business.
A strong social media strategy is also important because it allows you to:
- Understand who your audience is and what they want from their experience with your brand
- Create content that resonates with them, which will help build trust in the product or service itself and its creator (you!)
Define Your Goals
Before you can create a social media strategy, it's important to know what your goals are.
- What are your goals for your social media strategy?
- What objectives do you want to achieve?
- What kind of results do you want to see?
Research Your Audience
Researching your audience is the first step to creating a strong social media strategy. You want to know who they are and what they like so that you can create relevant and engaging content for them.
To start with, ask yourself: Who is my target audience? What age range do they fall into? How many of them live in the same city as me (or at least nearby)? Do any of them have children or pets? Once you know what kind of person your target market might be, it's time to get down into the nitty-gritty details about their day-to-day lives--like what kind of content will engage them most on social media platforms such as Facebook, Twitter, and Instagram.
Choose Your Platforms
Choosing which social media platforms to use is the first step in creating a Social Media Strategy. The next step is deciding what kind of content you'll post on each platform and how it will be presented and promoted.
The most important thing to remember when choosing your platforms is that there's no one-size-fits-all approach--you need to pick the right ones for your brand and audience. If you're unsure about where exactly to start, we've got some tips below:
Create a Content Calendar
The next step is to create a content calendar. This will help you organize your ideas and plan what you want to post on each platform, when it will be posted, and how often it will be posted.
You must consider the best content for your audience on each platform.
For example: if you have an Instagram account that features travel photos from around the world, it makes sense for your posts to be more visual than text-heavy (which would likely appeal more strongly on Facebook).
Or certain types of posts do well in one place. Still, not another--for example, videos tend not to get as many likes or shares as photos do on Twitter because watching something takes longer than looking at something static like an image or gif animation does; however, videos tend to do better with engagement rates because people can interact with them directly by leaving comments while watching instead of after they've already moved onto another thing entirely!
Set Up Tracking and Analytics
Before creating your strategy, you must know what metrics you'll be tracking. This will help determine what analytics tools and software you need to measure success.
You can use Google Analytics or a similar tool for free to see how many people visit your website and what pages they view most often. You can also see which keywords people search for when they find your site via search engines like Google or Bing (and if those searches lead them directly to the page where they want information).
Engage with Your Audience
Your goal should be to create a dialogue between yourself and your followers that encourages interaction between them and between you and them. This is the most important part of any social media strategy and is the one that most people overlook. You can have the best content in the world, but if no one sees it and engages with it, then what's the point?
To do this effectively, there are several things you need to keep in mind:
- How will you engage with your audience? Do they prefer direct messages or comments on posts? Are there certain times when they're more likely to interact (for example, when someone else has commented)? These are all questions worth considering before deciding how best for each platform at hand--and remember about Facebook Messenger!
- How will you respond when someone reaches out via DM/comment/message etc.? You don't want anyone thinking they've been ignored just because their message wasn't addressed immediately (or worse yet, never). This can happen easily if there isn't a system set up beforehand, so ensure everyone knows what response time is expected from both parties involved.
Monitor and Adjust
As you implement your social media strategy, monitoring its effectiveness is important. Are you getting the results that you want? How can you adjust the strategy to work better for your business or organization if you need to?
How will you monitor the progress of your social media efforts? How often will you check in on them and look at performance metrics (such as engagement rates)? What tools will help with this process so that it's easy for everyone involved in implementing the plan--from those creating content to those who are responsible for posting on behalf of others in their organization.
Leverage Automation Tools
As you create your Social Media Strategy, consider using automation tools. These can help you save time and energy by automating repetitive tasks.
There are many different types of automation tools available- some are free, some require payment. Here are some examples:
- Social media scheduling apps like Hootsuite or Buffer allow users to schedule posts across multiple social media platforms in advance. Hence, they go live at the right time without manually posting daily (or even every hour). This is especially useful if you have multiple accounts or want a consistent content schedule across all platforms.
- Automated lead generation tools like LeadQuizzes allow businesses to generate leads from their website visitors by asking questions about their needs or interests via pop-up forms that appear when people visit certain pages on the site. These quizzes can then be used as an entry point into a sales funnel where salespeople follow up with interested parties over email after they've taken the quiz--and, hopefully, convert them into customers!
It's important to remember that your social media strategy is only as strong as the foundation it's built upon. You need to clearly understand who your audience is and what they want from you to create an effective strategy.
Congratulations if you've taken the time to get clear on these things! You're well on your way toward creating a strong social media strategy that will help grow your business and attract new customers. Contact us today to get started.