How Is PPC (Pay Per Click) Useful for Digital Marketing?
PPC (or Pay Per Click) marketing is one of the key tools that any business or marketer should be using. It's one of the most popular digital marketing channels that can be used alongside SEO and other methods of promoting your business. PPC has a number of excellent applications and benefits that make it an essential part of your digital marketing strategy.
PPC marketing is useful for digital marketing because it provides an effective, affordable way to reach your audience. When used together with other digital marketing techniques, it can help you to grow your online audience and brand recognition.
Target Your Audience
65% of people click on ads when they are making purchases. Naturally, people are more likely to click on ads that are relevant to their interests. That's why PPC ads are ideal if you want to ensure plenty of clicks on your ads. They allow you to target your ads effectively which not only allows you to reach your audience but also helps you save money. You can choose who you want to see your ads based on keywords, demographics, interests, and more. When you target your audience more effectively, you can ensure your PPC campaigns are streamlined and get you the best ROI.
Start to See Immediate Results
As you may know, SEO requires long-term investment. When you start working on SEO for a website, it can take several months before you start to see real results. However, PPC advertising can give you much more immediate results. This makes it ideal for helping to give your website a boost while you're waiting for your SEO efforts to take effect. With 41% of clicks in Google searches going to the top three sponsored ads, you can expect to start getting more traffic to your site pretty quickly from a well-crafted PPC campaign.
Easily Measure Success
PPC is also a useful digital marketing method because you can measure your performance easily. You get plenty of information about how people are interacting with your ads, as well as who they are. Your PPC ads could tell you more about your customers, including who is more likely to click on your ads and who is more likely to go on to make a purchase. You can see what's working and what isn't, and it's simple to make changes, carry out A/B testing and find out how to make the most of your budget.
Pay per click advertising is a fairly cost-effective option for promoting your brand. The average cost per click varies depending on a few factors, including the industry, but is overall between $1 and $2 on the Google Search Network. For Google's Display Network, average costs are usually cheaper, coming in at under $1 per click. Small businesses can spend anywhere from $500 to around $3,000 per month on PPC advertising, but medium-sized enterprises may spend $10,000 per month or even more. Of course, it's not just the cost itself that matters, but also the results that you get from your PPC campaigns.
High Conversion Rates
PPC ads generally have excellent conversion rates. Users who click on PPC ads are 50% more likely to make a purchase compared to users who arrive on the site through organic search results. This doesn't mean that PPC ads should replace good SEO. While PPC ads can help you to get quick results, they can also be short-term. If you stop running your ads, your traffic is likely to drop significantly. However, your SEO efforts should last longer, keeping your website visible. Both PPC and SEO should be used together to boost your conversion rates.
Another reason PPC ads are the right choice for your digital marketing is that they have an excellent ROI. This makes them a good option for your marketing budget and the health of your sales. Google search ads have an average ROI of 200% – $2 return for every $1 spent. It has one of the highest ROIs of all digital marketing channels, coming second only to email marketing in many circumstances. Combined with its affordability and great conversion rates, it's a good choice for an effective marketing campaign.
PPC advertising can form an essential part of your digital marketing strategy. It's useful for getting quick results, accurately targeting your audience, and getting great conversion rates and returns. Be sure to include PPC ads in your digital marketing strategy if you want to promote your website, specific pieces of content, or the products in your online store.
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