FAQs
SOAP Media Agency Questions
There is no fixed frequency for any one client. Most clients are completely satisfied with their monthly reports and sales growth and don’t require meetings. We will periodically set up meetings with clients when we feel it is necessary or time to discuss overall strategy and goals. If a client wishes to have a meeting we can happily arrange one.
SOAP Media’s team is currently comprised of 12 talented and passionate team members and quickly growing.
SOAP Media has been in business for over a decade and has a healthy track record of exceeding client expectations.
Our head office is located in Kanata, Ottawa however much like Shopify, we have fully embraced the remote work lifestyle.
You will receive either a PDF Report containing your data and analytics or a Video Report outlining your various accounts.
Our work is our contract, we don’t believe in locked-duration contracts. All we ask is for a 30-day cancellation notice if for some reason you wish to no longer use our services. It is reasonable to wait at least 3 months before evaluating the progress of any kind.
For quality assurance purposes, we only accept companies able to invest a minimum of $1000+ per month for marketing management purposes.
You will be assigned a dedicated Account Manager with whom you will communicate anytime during regular business hours.
There are many variables that play a role in the answer to this question such as the scope of work, total budget and expectations. In general, however, it’s typical to see leads generated in month one or two from paid advertising efforts. SEO is a longer-term investment, given the nature of Google’s algorithm so it often takes eight months or more to start seeing first-page rankings. Both are phenomenal investments that generate millions of dollars for our clients.
Every business is different and must be treated that way. SOAP Media thrives at determining an ideal strategy unique to your business, budget and growth plans. So in short, allow us to determine what makes the most sense and show you exactly why with supportive data.
A digital marketing agency works to promote a brand or business through various online channels. Here are the general steps involved in how a digital marketing agency works:
Consultation: The agency starts by having a consultation with the client to understand their business, target audience, goals, and budget. Based on this information, the agency develops a digital marketing plan.
Strategy Development: The agency then develops a comprehensive digital marketing strategy that includes a combination of different online marketing channels such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, email marketing, and others.
Execution: After the strategy is developed and approved by the client, the agency executes the plan by implementing various tactics and campaigns across different channels. This includes creating and optimizing content, designing and launching ads, managing social media accounts, sending out email campaigns, and so on.
Analysis: Throughout the campaign, the agency tracks and analyzes the performance of different marketing channels and campaigns to optimize them for better results. This includes monitoring key metrics such as traffic, leads, conversions, engagement rates, and ROI.
Reporting: Finally, the agency provides regular reports to the client on the performance of the campaigns, highlighting the successes and areas for improvement. The agency may also provide recommendations for future campaigns based on the data collected.
Overall, a digital marketing agency works by developing and executing a comprehensive online marketing plan to help businesses reach their target audience and achieve their marketing goals.
Digital marketing and traditional marketing differ in several ways:
Targeting: Digital marketing allows for highly targeted and personalized campaigns based on user behavior, demographics, and interests, while traditional marketing typically targets a broader audience through mass media channels.
Cost: Digital marketing can be more cost-effective than traditional marketing, as it allows for precise targeting and measurement of campaign results. Traditional marketing, on the other hand, can involve higher production and distribution costs.
Reach: Digital marketing allows for global reach and engagement with audiences across various channels and platforms, while traditional marketing is limited by geography and the distribution channels available.
Interactivity: Digital marketing provides more opportunities for interaction and engagement with customers through social media, email, and other digital channels. Traditional marketing, on the other hand, is often a one-way communication, with little opportunity for feedback or conversation.
Analytics: Digital marketing provides extensive data and analytics on campaign performance, allowing for real-time optimization and measurement of ROI. Traditional marketing, however, can be more challenging to track and measure the effectiveness of campaigns.
Overall, digital marketing is more targeted, cost-effective, measurable, and interactive compared to traditional marketing, which is typically more mass-market and less precise in targeting and measurement.
There is no one-size-fits-all answer to this question as the best digital marketing strategy will depend on various factors such as the business’s goals, target audience, budget, and industry. However, some digital marketing strategies that have proven to be effective for many businesses include:
Search Engine Optimization (SEO): SEO involves optimizing a website to rank higher on search engine result pages. This strategy helps businesses attract organic traffic to their website and improve their online visibility.
Pay-Per-Click (PPC) Advertising: PPC advertising involves placing ads on search engines or social media platforms and paying a fee each time someone clicks on the ad. This strategy can be highly targeted and provides a measurable ROI.
Content Marketing: Content marketing involves creating and sharing valuable content such as blog posts, videos, and infographics to attract and engage an audience. This strategy can help businesses establish themselves as thought leaders in their industry and build relationships with their audience.
Social Media Marketing: Social media marketing involves using social media platforms such as Facebook, Instagram, and Twitter to reach and engage with a target audience. This strategy can be effective for building brand awareness and fostering customer loyalty.
Email Marketing: Email marketing involves sending targeted messages to subscribers who have opted-in to receive updates from a business. This strategy can be effective for nurturing leads, promoting products or services, and increasing customer retention.
Ultimately, the best digital marketing strategy will depend on the specific goals and needs of the business. It’s essential to conduct research and understand the target audience to determine which strategy will be most effective.
Digital marketing is important for several reasons:
Targeted Audience: Digital marketing allows businesses to reach a highly targeted audience based on demographics, interests, and behavior, which increases the likelihood of converting leads into customers.
Cost-Effective: Digital marketing is generally more cost-effective than traditional marketing channels, such as TV or print advertising, as it allows businesses to reach a broader audience at a lower cost.
Measurable Results: Digital marketing allows businesses to track and measure the performance of their campaigns in real-time, making it easier to optimize and adjust their marketing strategies for better results.
Global Reach: With the internet being accessible worldwide, digital marketing allows businesses to reach a global audience, increasing their potential customer base.
Flexibility: Digital marketing allows businesses to adjust their marketing campaigns quickly and efficiently, enabling them to adapt to changing market conditions, customer demands, and emerging trends.
Brand Building: Digital marketing is an effective way to build and strengthen brand awareness, as businesses can consistently and creatively promote their brand across various online channels.
Overall, digital marketing has become essential for businesses of all sizes and industries. It offers numerous benefits such as targeted audience, cost-effectiveness, measurable results, global reach, flexibility, and brand building, helping businesses reach their marketing goals and grow their customer base.
Search Engine Optimization (SEO) Questions
SEO stands for “Search Engine Optimization.” Basically, it means the process of improving your website’s visibility when people are searching for your products and/or services.
SEO is a marathon, not a sprint. While most companies’ SEO strategy differs, most businesses can expect to see considerable results in 6 to 12 months.
Whitehat SEO is the way to go when it comes to SEO. This is the process of showing Google the necessary signals to rank your website in an ethical manner. Blackhat SEO is essentially the manipulation of the algorithm; it’s known for getting fast results but in the long-term penalizing your website. SOAP Media only provides Whitehat SEO services, we want our clients to grow alongside us for decades to come.
SEO (Search Engine Optimization) can help your business in several ways:
Increased Visibility: SEO helps to increase your business’s visibility on search engine results pages (SERPs), making it easier for potential customers to find you when they search for products or services related to your business.
Increased Website Traffic: SEO can help increase the number of visitors to your website by improving your ranking on SERPs. This, in turn, can increase the chances of generating more leads and sales for your business.
Better User Experience: SEO involves optimizing your website’s content, structure, and navigation to provide a better user experience for your visitors. This can lead to increased engagement, longer dwell time on your website, and lower bounce rates, which all contribute to better search engine rankings.
Increased Credibility: Ranking high on SERPs through SEO can help to establish your business as a credible and authoritative source in your industry. This can help to build trust with potential customers, leading to more conversions and increased revenue.
Cost-Effective: SEO is a cost-effective marketing strategy compared to traditional marketing methods, such as print or TV advertising. SEO targets users who are actively searching for your products or services, making it more likely to generate leads and conversions.
Long-Term Benefits: SEO is a long-term marketing strategy that can provide long-lasting benefits for your business. Once your website is optimized for search engines, it can continue to attract organic traffic and generate leads for years to come.
Overall, SEO can help your business attract more visitors to your website, generate more leads and sales, increase credibility and authority in your industry, and provide a cost-effective long-term marketing strategy for your business.
SEO (Search Engine Optimization) matters because it is the process of optimizing your website and content to improve your visibility and ranking on search engine results pages (SERPs). Here are some reasons why SEO matters:
Increased Visibility: SEO can help your business to rank higher on SERPs, which can lead to increased visibility and exposure to potential customers.
Increased Website Traffic: SEO can help increase the number of visitors to your website by improving your ranking on SERPs. This, in turn, can increase the chances of generating more leads and sales for your business.
Better User Experience: SEO involves optimizing your website’s content, structure, and navigation to provide a better user experience for your visitors. This can lead to increased engagement, longer dwell time on your website, and lower bounce rates, which all contribute to better search engine rankings.
Increased Credibility: Ranking high on SERPs through SEO can help to establish your business as a credible and authoritative source in your industry. This can help to build trust with potential customers, leading to more conversions and increased revenue.
Cost-Effective: SEO is a cost-effective marketing strategy compared to traditional marketing methods, such as print or TV advertising. SEO targets users who are actively searching for your products or services, making it more likely to generate leads and conversions.
Long-Term Benefits: SEO is a long-term marketing strategy that can provide long-lasting benefits for your business. Once your website is optimized for search engines, it can continue to attract organic traffic and generate leads for years to come.
Overall, SEO matters because it helps businesses to increase their online visibility, attract more website traffic, provide a better user experience, establish credibility and authority in their industry, and provide a cost-effective long-term marketing strategy for their business.
SEO marketing (Search Engine Optimization marketing) is the process of optimizing a website or content to improve its visibility and ranking on search engine results pages (SERPs). The goal of SEO marketing is to increase organic traffic to a website by improving its ranking for relevant search queries.
SEO marketing involves various techniques, such as keyword research, on-page optimization, off-page optimization, and technical SEO. Keyword research involves identifying the keywords and phrases that potential customers are using to search for products or services in a particular industry. On-page optimization involves optimizing the content of a website, including titles, headings, meta descriptions, and internal linking, to make it more relevant and accessible to search engines. Off-page optimization involves building high-quality backlinks from other websites to improve the website’s authority and credibility. Technical SEO involves optimizing the website’s technical structure, such as page speed, mobile responsiveness, and URL structure, to improve its ranking on search engines.
SEO marketing is essential for businesses that want to improve their online visibility and reach a larger audience. By optimizing their website and content for search engines, businesses can attract more organic traffic, generate more leads, and increase their revenue.
Selecting the right SEO keywords is an essential part of any effective SEO strategy. Here are some tips on how to choose the right SEO keywords:
Understand Your Target Audience: Identify the terms and phrases that your target audience is using to search for products or services related to your business. You can use keyword research tools to identify these terms and phrases.
Focus on Long-Tail Keywords: Long-tail keywords are phrases that consist of three or more words and are more specific than generic keywords. Long-tail keywords are less competitive and easier to rank for, and they can also provide more qualified leads.
Consider Search Volume and Competition: Choose keywords with a high search volume and low competition. High search volume indicates that people are actively searching for those keywords, while low competition means there are fewer websites trying to rank for those keywords.
Use Location-Specific Keywords: If your business targets a specific location, include location-specific keywords in your SEO strategy. For example, if you’re a plumber in New York City, include phrases like “plumber in NYC” or “emergency plumber in Manhattan.”
Use Keyword Variations: Use variations of your keywords, including singular and plural forms, synonyms, and related phrases. This will help you rank for a wider range of search queries.
Keep Your Content Relevant: Make sure that the keywords you use are relevant to the content on your website. Google penalizes websites that use irrelevant or misleading keywords to rank higher on search engines.
By using these tips, you can choose the right SEO keywords that will help you rank higher on search engine results pages and attract more qualified leads to your website.
Paid Advertising (SEM - PPC) Questions
PPC stands for “Pay Per Click.” Basically, it is an online advertising model where advertisers can run ads on a platform such as Google Ads or even Meta (Facebook/Instagram ads).
PPC pricing depends on several factors, like your company size, who manages your PPC, and your preferred ad network. Businesses spend anywhere from $300 to $100 million (or more) on monthly PPC management with average PPC costs including $2.59 per click and $3.12 per 1000 impressions. The best thing about PPC marketing is that you only pay when someone clicks on your ad.
PPC is a much faster way to show a return on investment as you are paying the various platforms ad spend to get your ads shown quickly. While every industry is different, it is safe to say that within the first several months you should be generating leads and revenue from your PPC investment.
Google Ads (formerly known as Google AdWords) is an online advertising platform developed by Google that allows businesses to create and display ads on Google’s search engine results pages (SERPs) and other websites that are part of the Google Display Network. Here are some reasons why Google Ads are important for business:
Increased Visibility: Google Ads can help your business to reach a wider audience by displaying your ads at the top of SERPs for specific search queries. This can increase your business’s visibility and exposure to potential customers.
Targeted Advertising: Google Ads allows businesses to target their ads based on specific keywords, location, demographics, and interests, among other factors. This makes it easier to reach potential customers who are more likely to be interested in your products or services.
Cost-Effective: Google Ads operates on a pay-per-click (PPC) model, which means that businesses only pay when someone clicks on their ads. This makes it a cost-effective advertising option compared to traditional advertising methods, where businesses have to pay for ads regardless of their performance.
Measurable Results: Google Ads provides businesses with detailed insights into their ad campaigns, including the number of clicks, impressions, conversions, and other key performance metrics. This makes it easier to measure the effectiveness of your ads and make data-driven decisions to optimize your campaigns.
Flexibility: Google Ads allows businesses to create and modify their ads quickly and easily, which means that they can adapt to changing market trends and customer behaviour more quickly.
Overall, Google Ads are important for businesses because they provide a cost-effective, targeted, and flexible advertising platform that can increase their online visibility, generate more leads and sales, and provide measurable results.
Yes, Google Ads can be worth it for small businesses if done correctly. Google Ads can provide a cost-effective advertising solution for small businesses to reach their target audience, increase brand awareness, and drive more traffic to their website.
Here are some reasons why Google Ads can be a good investment for small businesses:
Cost-effective: With Google Ads, small businesses can set their budget, so they only pay for clicks on their ads. This means they can control their advertising costs and get the most out of their budget.
Targeted advertising: Google Ads allows small businesses to target specific keywords, locations, demographics, and interests. This helps small businesses to reach their target audience, which can lead to higher click-through rates and conversions.
Measurable results: Google Ads provides small businesses with detailed insights into their ad campaigns, including the number of clicks, impressions, conversions, and other key performance metrics. This makes it easier for small businesses to measure the effectiveness of their ads and optimize their campaigns for better results.
Flexibility: Google Ads allows small businesses to create and modify their ads quickly and easily, which means they can adapt to changing market trends and customer behavior more quickly.
Competitive advantage: Google Ads can help small businesses compete with larger businesses by allowing them to reach their target audience and increase their visibility on Google’s search engine results pages.
However, it’s important to note that Google Ads requires expertise and experience to get the best results. Small businesses should consider working with a certified Google Ads expert or digital marketing agency to ensure that their campaigns are optimized for success.