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FAQs

SOAP Media Agency Questions

There is no fixed frequency for any one client. Most clients are completely satisfied with their monthly reports and sales growth and don’t require meetings. We will periodically set up meetings with clients when we feel it is necessary or time to discuss overall strategy and goals. If a client wishes to have a meeting we can happily arrange one.

SOAP Media’s team is currently comprised of 12 talented and passionate team members and quickly growing.

SOAP Media has been in business for over a decade and has a healthy track record of exceeding client expectations.

Our head office is located in Kanata, Ottawa however much like Shopify, we have fully embraced the remote work lifestyle.

You will receive either a PDF Report containing your data and analytics or a Video Report outlining your various accounts.

Our work is our contract, we don’t believe in locked-duration contracts. All we ask is for a 30-day cancellation notice if for some reason you wish to no longer use our services. It is reasonable to wait at least 3 months before evaluating the progress of any kind.

For quality assurance purposes, we only accept companies able to invest a minimum of $1000+ per month for marketing management purposes.

You will be assigned a dedicated Account Manager with whom you will communicate anytime during regular business hours.

There are many variables that play a role in the answer to this question such as the scope of work, total budget and expectations. In general, however, it’s typical to see leads generated in month one or two from paid advertising efforts. SEO is a longer-term investment, given the nature of Google’s algorithm so it often takes eight months or more to start seeing first-page rankings. Both are phenomenal investments that generate millions of dollars for our clients.

Every business is different and must be treated that way. SOAP Media thrives at determining an ideal strategy unique to your business, budget and growth plans. So in short, allow us to determine what makes the most sense and show you exactly why with supportive data.

Search Engine Optimization (SEO) Questions

SEO stands for “Search Engine Optimization.” Basically, it means the process of improving your website’s visibility when people are searching for your products and/or services.

SEO is a marathon, not a sprint. While most companies’ SEO strategy differs, most businesses can expect to see considerable results in 6 to 12 months.

Whitehat SEO is the way to go when it comes to SEO. This is the process of showing Google the necessary signals to rank your website in an ethical manner. Blackhat SEO is essentially the manipulation of the algorithm; it’s known for getting fast results but in the long-term penalizing your website. SOAP Media only provides Whitehat SEO services, we want our clients to grow alongside us for decades to come.

Paid Advertising (SEM - PPC) Questions

PPC stands for “Pay Per Click.” Basically, it is an online advertising model where advertisers can run ads on a platform such as Google Ads or even Meta (Facebook/Instagram ads).

PPC pricing depends on several factors, like your company size, who manages your PPC, and your preferred ad network. Businesses spend anywhere from $300 to $100 million (or more) on monthly PPC management with average PPC costs including $2.59 per click and $3.12 per 1000 impressions. The best thing about PPC marketing is that you only pay when someone clicks on your ad.

PPC is a much faster way to show a return on investment as you are paying the various platforms ad spend to get your ads shown quickly. While every industry is different, it is safe to say that within the first several months you should be generating leads and revenue from your PPC investment.