Organizations invest a lot of money, time, and effort into digital marketing strategies. According to emarketer, global spending will increase 17 percent this year and is expected to be over $520 billion by 2024.
One of the best ways to stay ahead of the curve is to keep your eye on industry statistics. The more you know, the easier it will be for you to understand your digital marketing agency's strategy for your organization. Here are some of the important digital marketing statistics that your agency wants you to know.
People lose interest faster
Time magazine reported that the individual attention span has dropped to eight seconds. That is shorter than the attention span of a goldfish. The decrease has been falling since 2000 when it was at 12 seconds. Other studies have unveiled similar findings, such as one reported by The Guardian, which saw a drop in the amount of time a social media topic trended. Researchers believe the cause is more content in the digital world that vies for people's attention.
What this means for your digital marketing campaign is two-fold:
1. It's a competitive world. Getting your voice heard in the digital forum is becoming more difficult as more and more content crowds our screens daily.
2. Time matters. You only have a limited amount of time - a few seconds - to grab the attention of your audience, or they'll move on.
Your digital marketing agency should build you a strategy that cultivates memorable short content and gets your message across quickly. They also need to be offering multi-channel solutions, such as video and voice search, to your digital marketing efforts. These are just a couple of ways to tell if your digital marketing agency is delivering what you need.
Mobile users growing
The Time article also found that many younger individuals would habitually reach for their smartphones when they had free time. A reported 77 percent of those surveyed between the ages of 18 and 24 said if nothing else was occupying them, they would reach for their phones.
These users are researching, shopping, and buying on their devices. Unless your company has a plan, you will miss out on your share of the market. Consider some of the ways that you can incorporate mobile devices into your marketing strategy, such as:
- Branded app
- Responsive website
- Easy and simple e-commerce platform
While mobile is just one channel that needs to be included in your digital marketing strategy, it is a powerful one that you can't afford to overlook.
Starts with a Search
Search engine searches make up for a vast majority of connections between customers and businesses. While exact statistics are not readily available from the large tech companies, some news agencies have estimated there are over five billion searches done on Google each day. Google's powerful search engine makes up nearly 90 percent of the market share.
What this means for your digital marketing strategy is that you need a robust SEO plan. To get the most out of your digital marketing efforts, your agency will need to optimize your website and content around keywords and phrases that will attract users to your site.
SEO strategies are designed to use the best practices to get your content to the front page on search engines. Ranking high is essential, particularly because of user's short attention span and the amount of content available.
However, search engines change their algorithms regularly, which can make ranking high a challenge. Your digital marketing agency knows how to stay on top of these changes and how to adjust your SEO strategy to benefit your brand.
Strategic social media
Social media is another way to connect with customers and build your brand. However, with the vast number of platforms available, it can be confusing to know which social media sites are right for you. Consider these social media statistics:
- Facebook has about 89 billion users around the world, making it the largest social media platform
- Twitter boosts about 330 million active users, which is less than Facebook, but people still prefer it when they want to reach out to celebrities or even governments and heads of state
- Video-sharing platform TikTok has over 65 million users in the U.S. alone and has been downloaded over 200 million times
- LinkedIn has built a reputation for professionals to network and find new job opportunities and has over 774 million users around the world
- With over a billion users, Instagram's photo-sharing platform ranks as one of the biggest social media sites
Rather than setting up accounts on all the platforms, your digital marketing agency will be strategic when it comes to your social media content. You'll need to consider what approach is best for you and what platform you'll be able to build up the best following. If you have a good digital marketing agency, they'll be able to create the right social media management plan for your business.
Getting the best ROI from digital marketing
The digital marketing industry can seem complex and challenging, but for agencies like Soap Media, we thrive on the dynamics of change. Our team is committed to staying on top of the trends, so you don't have to. We know how to build you the best strategy from SEO to video to social media.
We'll also help you see the best ROI with audits, reports, and analytics. Soap Media can create the content your audience prefers.
Contact us today to uncover solutions to help your business grow.