Digital Marketing for Real Estate Professionals

Who we help

Our skilled marketers have worked with clients from different real estate organizations, including:

• Realtors – from residential to commercial properties, we partner with you.
• Brokerages – whether you are a local small business or a branch of a larger brand, our team can help you scale your sales.
• Project developers – it takes a lot to get housing projects off the ground. We can bolster your marketing efforts to support your project.
• Home Builders – from condo or townhome developers to traditional home construction, we can help you promote your latest development.

What we do

Real estate marketing calls for a thorough approach. At Soap Media, we have spent nearly two decades helping organizations improve their marketing efforts. Here are the various ways that our specialists work with you to get you the results you want.

SEO

At Soap Media, SEO is one of our specialties. We’ve been helping organizations rank high for nearly 20 years. Statistics show that 68 percent of purchases start with an online search.  Over half of those searchers involve a mobile device, according to Statista.

The reality is that you can’t be left behind when it comes to SEO optimization. If your organization isn’t able to make it to the first page of a search, you’re missing out on valuable business.

To rank high, you need a comprehensive SEO strategy. It’s not just about using keywords or phrases in your content. You need to be employing the right words and phrases that target your audience. Once you have an effective SEO strategy in place, you’ll start attracting consumers who are primed for purchasing.

It’s important to remember that search engines are always evolving, and your SEO strategy will need to grow and change too. Our SEO and marketing experts will monitor and track your site’s performance. Our reports will help you know what works, what doesn’t and what to tweak.

Paid Advertising

Research has found that pay-per-click ads are among the top three most powerful tools for conversion. Web traffic that comes through PPC ads are 50 percent more likely to convert visitors to customers.  That’s why at Soap Media, we’re committed to building a unique PPC strategy to boost your sales and revenue.

Attracting the right audience makes all the difference to your real estate marketing efforts. Our experienced marketers are skilled at getting you a good ROI from your PPC ads.  We know how to create targeted campaigns to attract homebuyers and sellers to your company. With Soap Media, you won’t have to worry about marketing your business. We let you focus on what you do best, and you can let us take care of the rest.

Digital Marketing Strategies

The world of digital marketing encompasses so many different elements. You’ll need to have a solid strategy in place to get the best results from your real estate digital marketing.

A digital marketing strategy serves as your guide to help you get your business where you want to go. It gives your organization focus and direction. Regardless of the size of your organization, getting everyone on the same page working towards the same outcome can be a challenge. With a digital marketing strategy, everyone will understand what needs to be done.

The online world of marketing is dynamic, and you’ll need to adjust your strategy as you move forward. Things change, and we advise you review your strategy every few months. This will keep you on track and help you make adjustments when needed.

Social Media Management

There are over four billion social media users around the world. That is a large audience for you to target and attempt to attract. The average person spends nearly two-and-a-half hours surfing social media sites each day. You have a limited amount of time to engage and entice these users.

Social media management is a crucial element of real estate marketing. These platforms offer you a space to connect directly with customers. When done right, it can boost your sales, increase your customer base, and enhance your reputation in the industry. The best part is social media marketing offers a cost-effective method of promoting your real estate organization.

There is a lot of work that goes into managing your social media accounts. Every platform is unique and comes with its own rules of engagement. Our marketing specialists know how to engage, attract, and craft messages that connect to your target audience.

Web Design & Development

Your online reputation is highly dependent upon the aesthetic of your website. When users land on your site, you have less than 15 seconds to grab their attention before they bounce. If your site is clunky, takes too long to download, or is difficult to navigate, you’ll not only lose their attention and business, your credibility will suffer too.

Website design and development are areas that you’ll want to spend the extra time and money to do it right. If you can create a seamless user experience for your site, you’ll have an edge over your competitors.

Soap Media marketing experts understand what it takes to captivate and engage your audience. From the best colour scheme to typography to content to navigation, you only have one chance to make the right first impression.

Let Soap Media put its award-winning skills to work and boost your real estate marketing efforts.