Digital Marketing for Flooring Companies

Despite a decline in the flooring industry due to COVID, things are set to pick up. Revenue is expected to grow nearly 10 percent as renovations gain momentum among homeowners. According to Global Market Insights, growth in the industrial and commercial industries will also bring gains for flooring companies. They predict that industry revenue will be over $480 billion by 2027.

 

Courtesy of Global Market Insights

 

As the flooring industry prepares for growth in a post-pandemic world, it’s essential to stay on top of your marketing efforts. It’s key to getting and keeping the attention of consumers. To do this effectively, you’ll need to partner with a digital marketing agency that understands the unique challenges your business faces.

How can digital marketing for flooring companies benefit you?

Hiring a digital marketing agency is the first step in developing a comprehensive strategy to unlock the online world. With the right approach, you’ll be able to

• Reach a larger audience
• Build brand awareness
• Increase your visibility online
• Drive traffic to your site
• Convert traffic to sales

But to do this well, your digital marketing agency needs to understand the flooring industry, customer needs, and how to bring the two together.

Here are the different digital marketing elements for flooring companies that you’ll want to focus on:

SEO

Search engine optimization is a fundamental part of digital marketing. You want to ensure that your website and content are attracting the attention of search engines. This will boost your visibility online because if consumers can’t see you, they can’t buy from you.

Statistics reveal there are 40,000 Google searches entered every second. That adds up to over 3.5 billion a day and 1.2 trillion in a year. The reality is most shoppers start with a search query, and you want to be near the top of the page when the results are in.

SEO tactics will help you get there by ensuring you’re using the right keywords and phrases, gaining authority for your website, and pushing your way up the Search Engines Results Page.

 

Website design

Your site is your online calling card, or as our digital marketing team likes to think of it, your online advertising billboard.  Visitors will decide whether they want to buy your flooring products and services just by what they see (or don’t see) on your website. To get the most out of your website, you need to integrate design and content. Use it as a stage for your flooring company and demonstrate your worth to the world.

Target audience

Consumers have moved to online buying in droves. Most categories have seen a 30 percent increase in online sales, according to McKinsey. Research into consumer habits by Stackla found that 27 percent of those surveyed said they have been shopping online a lot more than usual. And over half of consumers said they intend to continue shopping online more often.

The good news is that shopping online has opened consumers up to trying new brands. Stackla reports that 73 percent of people indicated they were very comfortable buying online from new brands, 59 percent said they had done so during the pandemic, and 75 percent will continue to try new product offerings online.

You’ll need a skilled digital marketing hand to help your flooring company make the most of this customer sentiment.

Social media

Engaging with users on the top social media platforms allows you to showcase your flooring products and services and build brand awareness. With a skilled approach, you can cultivate your social media connections and convert them to loyal advocates of your flooring company.

Photos, videos, and more can take your customer engagement to a deeper level. Let your loyal followers know about new product launches or offer them flooring tips to enhance the look of their home. You can even promote product reviews on your social media accounts to increase your connections.

However, not all social media platforms are the same. Your digital marketing agency should understand the different ones available and how best to utilize them to your advantage. From Facebook to Twitter to Instagram to YouTube, there are different expectations, audiences, and rules of engagement. A post that would get attention on Instagram might be overlooked entirely on Twitter or vice versa. You want to ensure the content you’re posting will resonate with your audience and your followers.

Pay-per-click ads

Flooring companies do well with pay-per-click ads because it allows customers to visualize your products and services. With PPCs, you can show off your best work and be rewarded when customers click through.

One of the advantages of PPC is that it levels the playing field between competitors. You don’t need to have a large digital marketing budget to benefit from this tactic.

They are also great for attracting local customers to your flooring store. PPC ads incorporate keywords, which allows you to target online users looking for your flooring solutions. Moreover, these ads usually appear at the top of a search results page, making them some of the first flooring customers see.

When used correctly, PPC ads can increase the amount of traffic to your website. These visitors will already be prepared to purchase based on your ad and their internet search. It’s a win-win.

Content creation

Creating and sharing stories, images, and more is one of the best digital marketing tactics for flooring companies. There are so many opportunities for you to connect with your audience and showcase what you can offer, such as

• Blogs
• Videos
• Podcasts
• Customer guides
• FAQs

Each type of content is valuable and can help you market your flooring company. You could write a blog about the best flooring care techniques or create a video comparing flooring types. Some flooring companies may opt to start podcasts that go deeper into topics or publish long-form content like customer guides or FAQs.