Digital Marketing for Dental Professionals

By Ed MacDonald | November 28, 2021

Who we help

Soap Media marketing specialists have the expertise and capabilities to help promote any dental company, including:

    • Family dentists
    • Cosmetic dentists
    • Pediatric practice
    • Reconstructive dentists
    • Orthodontists
    • Dental implant specialists
    • Forensic dentists

What we do

Digital marketing for your dental business requires a skilled hand. At Soap Media, we have nearly two decades of marketing experience. Our specialists are digital marketing experts. We know how to get you the best return on your investment when it comes to promoting your business online. Here are some of the ways we can help you:

SEO

Optimizing your pages and your content to rank higher on search engine results pages is our specialty. We've built our business on boosting clients' SEO efforts. Did you know that most patients will begin their journey to your office through an online search? Research shows that 68 percent of online activity starts with a search, and there are over 5 billion searches done on Google each day. Statistics also show that 97 percent of online users employ search engines to find local businesses.

That means you need to have a solid SEO strategy to get noticed. If you're not ranking on the first page, you're missing out on business and revenue. But it requires more than just a keyword or phrase. You need to have a strong SEO strategy to succeed.

Soap Media's marketing experts are well-versed in SEO techniques and use the best tools available to measure your results. Our team works hard to stay up-to-date in a changing environment. When search engines update their algorithms, we update our best practices. Soap Media can help you uncover what works and what doesn't.

Paid Advertising

Digital marketing is more than just attracting traffic to your website. It's about getting the right traffic to your site. Users that are easily converted to patients. And that is where you want to focus your paid advertising dollars.

Pay-per-click or PPC ads are one of the top marketing tools available. If you're tired of wasting your marketing money on ads with limited ROI, it's time to switch to PPC. Statistics show that PPC ads can bring a 200 percent ROI.

Our skilled marketers know how to create targeted campaigns that will bring the patients to you. Working with Soap Media means you don't need to worry about promoting your practice. Let us do the work, and you can focus on taking care of your patients.

Digital Marketing Strategies

In the digital world, just like the real world, you need to have a plan before you can achieve success. Digital marketing strategies are your map that takes you down the road of dental marketing victory.  It gives your business a focus and direction.

When you have a digital marketing strategy, it puts everyone on the same page. Your employees will know what needs to be done. Whether you have a large team or are part of a small practice, a strategy is key to guide your dental marketing campaigns.

The digital marketing climate is constantly changing, and you'll need to revise your marketing plans to adjust. We recommend you review your digital marketing strategy every few months. Doing this ensures that you keep your dental marketing efforts fresh.

Social Media Management

Keeping up with your social media accounts can be challenging. Between your busy dental business and the speed of change online, you may find yourself logging long hours scrolling Facebook or Twitter but making little headway in attracting patients.

At Soap Media, we understand the ropes of all the key social media platforms. If you want success online, we can help. You can leave your social media management in the hands of our team of marketing specialists. We can help you leverage various platforms to increase awareness, boost your sales, and connect with your customers.  The best part is social media marketing is a cost-effective way to promote your dental business.

Web Design & Development

In the digital world, your dental business website is your calling card. You can build or lose credibility based on its appearance. It is like your smile, the brighter and more beautiful, the more attractive you are to others.

When users visit your business site, you have about 15 seconds to impress and convert them. If your site is awkward, takes too long to download, or has poor navigation, it leads to a bad user experience. This means you'll not only lose the visitor's business, but your reputation can also suffer.

Your business' web design and development is a crucial element of your dental marketing strategy.  It is worth investing the time and money to get it right. Creating a seamless user experience can give you the edge over your competitors.

At Soap Media, our marketing specialists use up-to-date practices to create an engaging website that allows you to content with your target audience. Our team knows how to incorporate various design components, from the most attractive colours and typography to content and navigation.

Dental marketing is vital to the growth and sustainability of your business. If you're not engaging digital marketing channels, you're letting customers get away.

Let Soap Media's marketing experts put their award-winning skills to work and boost your dental marketing efforts.

Posted in Digital Marketing, Lead Generation, Search Engine Optimization, SEO