Where Can I Find the Best Web Development Services?

How They Understand Your Business’s Needs You need a detailed understanding of what you require. When it comes to website design and development, the right company will always tailor their solutions to your needs, so if you find a client where all their solutions look the same, this highlights a lack of due diligence in…

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How Does Duplicate Content Affect SEO?

Arrow icons in contrast on wooden cubes moving towards opposite directions

What Is Duplicate Content? Duplicate content refers to multiple pieces of online content that are either exactly the same, or incredibly similar to one another. There are two types of duplicate content; internal and external. Internal duplicate content is when the same content exists on more than one page of your website. External duplicate content…

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How to increase website traffic efficiently?

Website traffic keyboard button with rocket

There are several steps you can take to increase online traffic and lead creation and conversion rates. Here are some strategies to try: Search engine optimization Search engine optimization (SEO) can be incredibly effective for businesses across all sectors. SEO aims to improve your search ranking so that your content and links appear at the…

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What are backlinks and why are backlinks important in SEO?


What are backlinks? Backlinks are also called inbound or incoming links and are links from other websites to your site.  They are useful as they promote your organization to readers at their site.  For example, if a veterinary clinic website links to a blog comparing pet insurance policies.  Essentially, backlinks are another organization’s way of…

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What is keyword stuffing? How does it affect SEO?

what is keyword stuffing

Keyword stuffing is an old digital marketing practice where you put your keywords as many times as you can in the copy of your page. The goal is to get a higher ranking on search engines. However, the quality of the content is usually poor. That leads to a poor user experience and annoyed visitors…

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SEO for Google My Business

One study of Google My Business found that just 16 percent of searches were direct, while 84 percent were discovery. In other words, more users will stumble upon you through a search rather than go online specifically to find your organization. Additionally, 34 percent of local businesses appeared in over 1,000 searches each month. The…

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Why your business needs to be using digital marketing services

Traditional advertising methods have been eclipsed by digital advertising for several reasons, such as: Affordability Access Flexibility Scalability Digital advertising spending is over $465 million, according to Statista. That number is expected to grow by 16 percent. This means that unless you want to be left behind, your business needs to invest in digital marketing…

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What is SEO marketing?

what is seo marketing?

Research has found that 68 percent of online users begin with an internet search and 75 percent never go past page one. And statistics show that over half of the web traffic to your site comes from organic searches. That means people who are looking for a product or service on Google can find your…

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Digital Marketing – What is it and do you need it?

In Canada alone, digital marketing accounts for nearly 55 percent of total ad spending. That’s over $8 billion that companies are investing in their digital marketing efforts. And the number of consumers going online regularly is still increasing. The Pew Research Center found that 85 percent of people go online several times a day. That…

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Search Engine Optimization (SEO) – What is it and do you need it?

Statistics show there are over 3.5 billion online searches done each day. That is 40,000 per second and 1.2 trillion each year. To grab the attention of internet users, you need to make your business website and content stand out. Doing this requires a marketing technique called search engine optimization or SEO for short. What…

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