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Digital Marketing Strategy In 7 Easy Steps   Are you looking for a way to increase your online presence and drive more sales? If the answer is yes, it’s time to get serious about digital marketing. With the right strategy in place, you can create a comprehensive plan to help your business reach its online goals.…

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Displaying Marketing Data and Graphs

Undeniable Proof That You Need Digital Marketing Ottawa   Digital marketing is essential if you want your company to be successful. It doesn’t matter how many sales you make or your budget. You should constantly be pushing your company to the next level, and if you need to be marketing or focusing on traditional methods…

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Laptop Displaying Marketing Data

How to Save Money on Online Marketing Companies   How to Save Money on Online Marketing Companies  If you want to hire a marketing agency but, at the same time, have a shoestring budget, then you are not alone. So many people are in the same position as you are right now, but there are…

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A Juice Drink

It’s A Backlink! It Has The Juice   Those who have dabbled in the art of SEO might know a thing or two about backlinks. In summary, backlinks are links directing people to your website. They come from external sources – like social media sites, blog pages, directories, etc. We won’t go into much detail…

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Viewing a website on a laptop

Do you have a Franken Site?   A Franken site is a fun little term to describe the worst websites. They’re grotesque, don’t function correctly, and are scaring everyone away. Much like Dr. Frankenstein, you didn’t want to create a monster, but it’s happened, and you have to deal with it.  Ultimately, web design is…

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Responsive web design website wireframe sketch layout on computer screen

10 Tips When Developing Your Website Your website is an essential component of your business. These days it’s more important than ever to have one. Without one, you risk losing out on potential leads and customers.   Your website is an essential component of your business. These days it’s more important than ever to have…

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Top view of women use computer laptop to find what they are interested in. Searching information data on internet networking concept

What are the 3 main types of search queries? If you are trying to enhance your digital marketing strategy, it’s likely that you’re focusing on your social media presence or trying to figure out which keywords will bring in the most customers or ROI.    However, you should also ensure that you are also able…

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What’s the most effective form of paid advertising? As a business owner, you’re likely willing to do whatever it takes to make your brand succeed. While much of your success will come down to luck and having a compelling product or service to offer to your clients, it is also reliant upon your marketing endeavours.…

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paid media marketing

What Is the Best Way to Do Paid Media Marketing? Paid media includes any external marketing involving a paid placement or ad. This includes pay-per-click (PPC) advertising, display ads, sponsored social media ads, and branded content. It’s an important part of building your marketing strategy, especially when you want to grow your online presence. Ensuring…

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How Is PPC (Pay Per Click) Useful for Digital Marketing?

How Is PPC (Pay Per Click) Useful for Digital Marketing? PPC (or Pay Per Click) marketing is one of the key tools that any business or marketer should be using. It’s one of the most popular digital marketing channels that can be used alongside SEO and other methods of promoting your business. PPC has a…

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