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Digital Marketing – What is it and do you need it? Marketing trends can change quickly. Since the start of the global pandemic, over two billion consumers have used the internet to find goods and services. Last year alone, e-retail sales were over $4.2 trillion. In Canada alone, digital marketing accounts for nearly 55 percent…

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Search Engine Optimization (SEO) – What is it and do you need it? Successful digital marketing depends on your brand’s ability to attract an audience and convert them into buyers of your product or service. If you’re not able to garner attention from consumers online, then there will be no one to purchase your solution,…

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