Whether you are the owner of a small business with many employees or operate a one-person entity, it is likely that you’ve thought of something along these lines: “I know I need to focus some attention on social media, but…” If that, or something like it sounds at all familiar, then you’ll want to keep…

You need your business to succeed online. After all, most people today are going to look up companies online and often buy online. Without a quality site and great content, you will start to fall behind your competition. Fortunately, putting some work into SEO can help to make your online future a bit brighter. Keep…

Should Your Business Jump on the Latest Social Media Bandwagon?

Social media marketing used to be a lot simpler than it is today. Business owners and marketing professionals learned to connect on Facebook, Twitter, LinkedIn, and maybe a select few other networks that worked for their brand, such as Instagram or Pinterest. But these days, new social media networks pop up nearly every month, and…

5 Reasons to Hire Social Media Management

No matter the size of your company, you need to keep issues like SEO and social media at the forefront. While many business owners do this by spreading out the responsibility to several staff, the most effective and impactful firms work with experts in social media management. This involves a tremendous array of tasks, and…

What is your brand? Well, that alone could take hundreds of words to explain, but let’s try to clarify. Your brand is your business identity online and offline. What many experts say is that your brand is what people “feel” when they use your business. It is what they feel when they interact with it.…

So you own an accounting/bookkeeping firm and everything seems to be going ok. Then one day you notice that the phone has stopped ringing as often, traffic to your website is down and new business is drying up. You’re not a complete idiot so you open up your analytics account and prepare to review the…

“Smart” is a relative term, and especially if we are talking about working smarter, not harder. After all, what sort of work do you do? If it is mechanical, then your “smarter” is all about efficient movement or logical procedures. If your work is at an office desk, smarter can mean using software, keyboard shortcuts…

Your content is the end result of research and focus. After all, you have to find out what keywords to use. You have to develop a strong “voice” that sets you apart from the competition. You have to be sure that your content enhances and builds your brand. And you have to produce it, and…

When it comes to digital marketing many U.S. companies are well aware of how important outsourcing can be. As it continues to grow in popularity, many companies are beginning to see how outsourcing SEO, web design, and internet marketing is helping them grow their business. However, what some of these companies looking to outsource don’t…

So you own a Computer & Network Security company and everything is going well. Business is good but then one day you notice that the phone has stopped ringing, email leads are not coming in as often as they used to, traffic to your website is down and new business is drying up. You’re not…