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How does duplicate content affect SEO? Duplicate content can hurt your SEO efforts in a number of ways. In this blog post, we will discuss the different ways that duplicate content can affect your website and what you can do to avoid it. What Is Duplicate Content? Duplicate content refers to multiple pieces of online…

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How to increase website traffic efficiently? Screen time is increasing, online sales are booming and search engines are processing more queries than ever. If you run a business, now is the time to capitalize on the power and reach of digital marketing. In this informative article, we’ll discuss how to get fast traffic to your…

What are backlinks and why are backlinks important in SEO? Did you know that quality links from other websites can boost your SEO score? They’re called backlinks, and they can be a valuable tool in your digital marketing strategy. What are backlinks? Backlinks are also called inbound or incoming links and are links from other…

How to Optimize your Content for Search Engines Your company invests a lot into your content marketing efforts. And to get the most return on investment of your time and money, you’ll want to optimize your content. But what does that really mean? Is there anything you can do to stand out and get your…

How to Rank Locally for Your Keywords Whether you’re a large business or a small one, attracting local business is important. And one of the most essential tactics in your efforts to connect with local customers is search engine results for specific locations. The way to do this is to create an optimized SEO strategy…

What is keyword stuffing? How does it affect SEO? Keywords are vital to your SEO strategy. But it is less about quantity and more about quality. While digital marketers used to try and get as many keywords as possible into the copy on a page, it’s not something that works anymore. And it could actually…

Digital Marketing for Real Estate Companies Real estate is a hot industry in Canada. Not only are housing prices increasing at a phenomenal rate, but there are also over 250,000 people across the country that work in real estate. And 10 percent of Canada’s GDP comes from real estate activity. It really is a powerhouse…

Digital Marketing for Flooring Companies Being successful in the flooring industry is a challenge. While marketing for your flooring company once meant print ads, mail-outs, billboards, and television promotion, the world of marketing has changed. Digital marketing now draws in more customers and offers you more opportunities to make the most of those connections. Despite…

Digital Marketing for Real Estate Professionals At Soap Media, we understand what it takes to captivate an audience. We know how to stage your website, social media, and advertising to get the best results. In the world of real estate marketing, things can change quickly. Don’t get left behind using old tactics. Let our marketing…

Should Your Business Jump on the Latest Social Media Bandwagon?

Social media marketing used to be a lot simpler than it is today. Business owners and marketing professionals learned to connect on Facebook, Twitter, LinkedIn, and maybe a select few other networks that worked for their brand, such as Instagram or Pinterest. But these days, new social media networks pop up nearly every month, and…