Search Engine Optimization (SEO) – What is it and do you need it?

Magnifying glass and many words over black background, with the text SEO (Search Engine Optimization) written with golden letters. Internet marketing and web analytics concept. 3D illustration

Statistics show there are over 3.5 billion online searches done each day. That is 40,000 per second and 1.2 trillion each year. To grab the attention of internet users, you need to make your business website and content stand out. Doing this requires a marketing technique called search engine optimization or SEO for short. What…

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Why Your SEO Agency Should Use SEO and CRO Together

Hand turning optimization knob up to 100 percent and dial indicating conversion rate metrics. CRO concept. Composite image between a hand photography and a 3D background.

SEO vs CRO SEO is the tactics your digital marketing agency use to boost your rankings on search engines. It is essential because the higher you are in the rankings, the more likely people will see your website. CRO is the method of testing the elements of your website to boost conversions or sales for…

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SEO Myths That Can Hurt Your Digital Marketing Efforts

seo_myths

1. Links are more important than content Somehow some people get the idea that you need to focus on backlinks rather than quality content to rank higher in online searches. The truth is that content and links are interrelated. They are both just as important. Consider what happens if a user follows a link to…

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Why Ranking High in SERPs Is Not as Important as Good SEO

Why Ranking High in SERPs Is Not as Important as Good SEO

Let’s take a look at just how a digital marketing strategy might conduct this sort of SEO work. Fighting for the overly competitive keywords If you have ever attempted to get a good spot in SERPs for the most competitive keywords you may know just what an un-winnable uphill battle feels like. They are too…

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4 Trending Issues in SEO

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Take it from experts like those of Forbes that a business not “taking advantage of using SEO strategies on its website, blogs and social media pages, [is] missing the boat in terms of ranking…in internet searches.” Yet, it goes beyond that because SEO (search engine optimization) is never a static issue but constantly evolving and…

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Proven Search Engine Optimization Strategies for 2018

SEO Search Engine Optimization. Chart with keywords and icons. Sketch

SEO, or search engine optimization is a familiar phrase to anyone with a business. As the key component to your success, it has to be done with attention to many factors. Unfortunately, just as digital marketing strategies change from year to year (and in some cases even more often) to adjust to the changes in…

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How to Make Your Brand Stand Out

How to Make Your Brand Stand Out

Why? Did you know that there are more than 950 million websites? Clearly, not all are your competition, but a lot of them are. So, you cannot just “blend in”. To start learning how to make your brand stand out means doing some assessments of your brand now. Assess Your Quirks What typically makes you…

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Do I Need to Use Instagram for Marketing My Business?

instagram-marketing

With the ongoing evolution of content marketing and social media knowing what platforms to market on is very important. Businesses should always be looking for new ways to engage their customers and attract new ones. Social media is the best way to do that. However, some platforms are more user friendly than others. Instagram, for…

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3 Ways to Earn Actual Backlinks Worth Having

The longer you own a commercial website, the higher the probability someone will contact your company to explain that they have the secret to tons and tons of traffic: backlinks. Now, to be clear, they’re not wrong. Receiving backlinks to your website is one of the most effective ways to earn a spot in Google’s…

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4 SEO Tips to Stay Away from in 2016

If you’ve been doing your best to generate traffic this year but haven’t had much luck, don’t worry. We’re about to show you four tips you may have been following that are no good. Once you ditch them, things should improve quickly. Keyword Stuffing Oddly enough, this “tactic” has somehow managed to survive over the…

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