Take it from experts like those of Forbes that a business not “taking advantage of using SEO strategies on its website, blogs and social media pages, [is] missing the boat in terms of ranking…in internet searches.” Yet, it goes beyond that because SEO (search engine optimization) is never a static issue but constantly evolving and…

SEO, or search engine optimization is a familiar phrase to anyone with a business. As the key component to your success, it has to be done with attention to many factors. Unfortunately, just as digital marketing strategies change from year to year (and in some cases even more often) to adjust to the changes in…

You need your business to succeed online. After all, most people today are going to look up companies online and often buy online. Without a quality site and great content, you will start to fall behind your competition. Fortunately, putting some work into SEO can help to make your online future a bit brighter. Keep…

It is entirely possible to say that digital marketing could not develop until search engines like Google appeared, too. That was only back in 1998, but digital marketing since then has evolved in some profound ways. Veering distinctly away from what many had seen as classic marketing (print ads, brochures and pamphlets, yellow page ads…

What is your brand? Well, that alone could take hundreds of words to explain, but let’s try to clarify. Your brand is your business identity online and offline. What many experts say is that your brand is what people “feel” when they use your business. It is what they feel when they interact with it.…

When it comes to digital marketing many U.S. companies are well aware of how important outsourcing can be. As it continues to grow in popularity, many companies are beginning to see how outsourcing SEO, web design, and internet marketing is helping them grow their business. However, what some of these companies looking to outsource don’t…

It’s the first few weeks of 2017 and digital marketers everywhere are looking to a new year with excitement. By now you should have reviewed the lessons learned in 2016 and used those to draft a few ideas for how your company will succeed in digital marketing in 2017. This year should be about staying…

With the ongoing evolution of content marketing and social media knowing what platforms to market on is very important. Businesses should always be looking for new ways to engage their customers and attract new ones. Social media is the best way to do that. However, some platforms are more user friendly than others. Instagram, for…

The longer you own a commercial website, the higher the probability someone will contact your company to explain that they have the secret to tons and tons of traffic: backlinks. Now, to be clear, they’re not wrong. Receiving backlinks to your website is one of the most effective ways to earn a spot in Google’s…

If you’ve been doing your best to generate traffic this year but haven’t had much luck, don’t worry. We’re about to show you four tips you may have been following that are no good. Once you ditch them, things should improve quickly. Keyword Stuffing Oddly enough, this “tactic” has somehow managed to survive over the…

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