Digital Marketing for Dental Professionals Dental marketing doesn’t have to be complicated or complex to be effective. Let Soap Media help you make the most of your marketing dollars. We offer simple, clear, and effective dental marketing strategies and tools that work. Our approach will bring you the results you want, including growth for your…

Digital Marketing – What is it and do you need it? Marketing trends can change quickly. Since the start of the global pandemic, over two billion consumers have used the internet to find goods and services. Last year alone, e-retail sales were over $4.2 trillion. In Canada alone, digital marketing accounts for nearly 55 percent…

Search Engine Optimization (SEO) – What is it and do you need it? Successful digital marketing depends on your brand’s ability to attract an audience and convert them into buyers of your product or service. If you’re not able to garner attention from consumers online, then there will be no one to purchase your solution,…

Pivot Your PPC Strategy for COVID-19 COVID-19 has not just impacted global health but the economy as well. As consumer habits change, so should your digital marketing methods. Although some businesses initially curbed their digital advertising spending, the market grew over 12 percent in 2020. Furthermore, stopping or reducing your spending on digital ads, like…

Why Your SEO Agency Should Use SEO and CRO Together As a business, you’ve likely heard of how important SEO is to your digital marketing efforts but has your SEO agency demonstrated how those rankings turn into conversions? It can feel great to get a high rank on search engines like Google. However, just because…

SEO Myths That Can Hurt Your Digital Marketing Efforts The dynamic nature of digital marketing when trends can be hot one minute and not the next can lead to the rise of myths that can hinder your marketing efforts. Unfortunately, some of these beliefs can cause you to spend time and money on SEO techniques…

Why Ranking High in SERPs Is Not as Important as Good SEO You might have read that statement and thought, “wait a tic…isn’t the whole point of SEO to get higher in the SERPs with each crawl by Google?” And the answer to that is both yes and no. In the past, getting to the…

Take it from experts like those of Forbes that a business not “taking advantage of using SEO strategies on its website, blogs and social media pages, [is] missing the boat in terms of ranking…in internet searches.” Yet, it goes beyond that because SEO (search engine optimization) is never a static issue but constantly evolving and…

Proven Search Engine Optimization Strategies SEO, or search engine optimization is a familiar phrase to anyone with a business. As the key component to your success, it has to be done with attention to many factors. Unfortunately, just as digital marketing strategies change from year to year (and in some cases even more often) to…

How To Make Your Brand Stand Out What is your brand? Well, that alone could take hundreds of words to explain, but let’s try to clarify. Your brand is your business identity online and offline. What many experts say is that your brand is what people “feel” when they use your business. It is what…