Search Engine Optimization
Digital Marketing for Dental Professionals
Who we help Soap Media marketing specialists have the expertise and capabilities to help promote any dental company, including: Family dentists Cosmetic dentists Pediatric practice Reconstructive dentists Orthodontists Dental implant specialists Forensic dentists What we do Digital marketing for your dental business requires a skilled hand. At Soap Media, we have nearly two decades of…
Read MoreDigital Marketing – What is it and do you need it?
In Canada alone, digital marketing accounts for nearly 55 percent of total ad spending. That’s over $8 billion that companies are investing in their digital marketing efforts. And the number of consumers going online regularly is still increasing. The Pew Research Center found that 85 percent of people go online several times a day. That…
Read MoreSearch Engine Optimization (SEO) – What is it and do you need it?
Statistics show there are over 3.5 billion online searches done each day. That is 40,000 per second and 1.2 trillion each year. To grab the attention of internet users, you need to make your business website and content stand out. Doing this requires a marketing technique called search engine optimization or SEO for short. What…
Read MoreWhy Your SEO Agency Should Use SEO and CRO Together
SEO vs CRO SEO is the tactics your digital marketing agency use to boost your rankings on search engines. It is essential because the higher you are in the rankings, the more likely people will see your website. CRO is the method of testing the elements of your website to boost conversions or sales for…
Read MoreSEO Myths That Can Hurt Your Digital Marketing Efforts
1. Links are more important than content Somehow some people get the idea that you need to focus on backlinks rather than quality content to rank higher in online searches. The truth is that content and links are interrelated. They are both just as important. Consider what happens if a user follows a link to…
Read MoreDigital Marketing Stats Your Agency Wants You to Know
Organizations invest a lot of money, time, and effort into digital marketing strategies. According to emarketer, global spending will increase 17 percent this year and is expected to be over $520 billion by 2024. One of the best ways to stay ahead of the curve is to keep your eye on industry statistics. The more…
Read MoreWhy you need to hire an agency for SEO
Oberlo recorded a staggering 4.4 million new business applications in 2020 alone. That’s around 78.9% more applications than in 2010. With more and more people looking to make it big with their own business, markets have become incredibly competitive and it’s important to squeeze out every advantage that you can. Where does digital marketing come…
Read MoreWhy Ranking High in SERPs Is Not as Important as Good SEO
Let’s take a look at just how a digital marketing strategy might conduct this sort of SEO work. Fighting for the overly competitive keywords If you have ever attempted to get a good spot in SERPs for the most competitive keywords you may know just what an un-winnable uphill battle feels like. They are too…
Read MoreProven Search Engine Optimization Strategies for 2018
SEO, or search engine optimization is a familiar phrase to anyone with a business. As the key component to your success, it has to be done with attention to many factors. Unfortunately, just as digital marketing strategies change from year to year (and in some cases even more often) to adjust to the changes in…
Read MoreMust Know SEO Secrets
Did you know that one of the biggest SEO secrets is no secret at all? If you find that surprising, you shouldn’t. After all, SEO or Search Engine Optimization, is based on one thing – audience search intent. If you want to rank in the first page of results, you must know what your audience…
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