Why your business needs to be using digital marketing services

Why your business needs to be using digital marketing services

Traditional advertising methods have been eclipsed by digital advertising for several reasons, such as: Affordability Access Flexibility Scalability Digital advertising spending is over $465 million, according to Statista. That number is expected to grow by 16 percent. This means that unless you want to be left behind, your business needs to invest in digital marketing…

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Why Digital Marketing Is Important for Business Owners

Digital Marketing manager working on social media network, internet website, mobile and email advertisement communication campaign with SEO and pay per click return on investment strategy

According to Statista, there are over 36 million internet users in Canada. That number is expected to reach nearly 40 million by 2026. That means more than 96 percent of Canadians are online, according to The World Bank. If the majority of consumers are online, digital marketing is the best – and sometimes only -…

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What is SEO marketing?

what is seo marketing?

Research has found that 68 percent of online users begin with an internet search and 75 percent never go past page one. And statistics show that over half of the web traffic to your site comes from organic searches. That means people who are looking for a product or service on Google can find your…

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Digital Marketing for Dental Professionals

Dental care concept on laptop and smartphone screen

Who we help Soap Media marketing specialists have the expertise and capabilities to help promote any dental company, including: Family dentists Cosmetic dentists Pediatric practice Reconstructive dentists Orthodontists Dental implant specialists Forensic dentists What we do Digital marketing for your dental business requires a skilled hand. At Soap Media, we have nearly two decades of…

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Digital Marketing – What is it and do you need it?

benefits of digital marketing

In Canada alone, digital marketing accounts for nearly 55 percent of total ad spending. That’s over $8 billion that companies are investing in their digital marketing efforts. And the number of consumers going online regularly is still increasing. The Pew Research Center found that 85 percent of people go online several times a day. That…

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Search Engine Optimization (SEO) – What is it and do you need it?

Magnifying glass and many words over black background, with the text SEO (Search Engine Optimization) written with golden letters. Internet marketing and web analytics concept. 3D illustration

Statistics show there are over 3.5 billion online searches done each day. That is 40,000 per second and 1.2 trillion each year. To grab the attention of internet users, you need to make your business website and content stand out. Doing this requires a marketing technique called search engine optimization or SEO for short. What…

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Why Your SEO Agency Should Use SEO and CRO Together

Hand turning optimization knob up to 100 percent and dial indicating conversion rate metrics. CRO concept. Composite image between a hand photography and a 3D background.

SEO vs CRO SEO is the tactics your digital marketing agency use to boost your rankings on search engines. It is essential because the higher you are in the rankings, the more likely people will see your website. CRO is the method of testing the elements of your website to boost conversions or sales for…

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Intuity Performance Leadership Spotlight

Why you need to hire an agency for SEO

1. What does the word Performance mean to you and what role has it played in your journey? For the longest time, performance was my input. And by input, I would say my time into something. But, I’ve come to realize that, that is not what performance means to me anymore. It’s simply the output…

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How Lead Generation Can Enhance Your Business

How Lead Generation Can Enhance Your Business

A lead is considered someone looking for a solution and has expressed an interest in what your company offers. It’s easy to understand why companies would focus more on the number of leads, but they miss the importance of cultivating quality leads by doing this. The key to good lead generation is attracting quality leads…

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