What Software Companies Must Do To Succeed Online

So you own a Software company and everything is going well. Business is good but then one day you notice that the phone has stopped ringing, email leads are not coming in as often as they used to, traffic to your website is down and new business is drying up. You’re not completely in the…

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Do I Need to Use Instagram for Marketing My Business?

instagram-marketing

With the ongoing evolution of content marketing and social media knowing what platforms to market on is very important. Businesses should always be looking for new ways to engage their customers and attract new ones. Social media is the best way to do that. However, some platforms are more user friendly than others. Instagram, for…

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Top Tips to Succeed with Adwords

adwords

Never underestimate the power of Adwords. Adwords allow you to get your campaigns in front of a huge potential audience via Google. The search engine giant takes up 33% of global digital ad revenue. Which means that there are a ton of advertisers out there who know exactly what to do when it comes to…

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3 Ways to Earn Actual Backlinks Worth Having

The longer you own a commercial website, the higher the probability someone will contact your company to explain that they have the secret to tons and tons of traffic: backlinks. Now, to be clear, they’re not wrong. Receiving backlinks to your website is one of the most effective ways to earn a spot in Google’s…

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“Coffee” Doesn’t have to mean “Can I Sell You”?

There is nothing worse than being asked for coffee and having to hear a sales pitch. The best relationships are not usually built like this. It’s about actually talking to the person and learning from one another. I was just sitting down with Terry Lipovski an executive coach here in Ottawa and by the end…

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SOAP Media achieves Certified Google Partner status

SOAP Media is pleased to announce they have achieved official Google Partner status in search advertising and display advertising under the Google Partner program. The status of Google Partner is a marker of trust and quality, given out to companies which meet strict criteria and are capable of displaying an outstanding level of proficiency in…

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How to Use LinkedIn to Build Your Sales Funnel

The sales funnel is an illustrative representation of how each customer travels from the point of first becoming aware of your business or product, to the point of making a purchase. It is used to exemplify the concept that you generally need to make a large number of people aware of your business in order…

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Internet Marketing in Ottawa: Dealing with Negative Comments and Reviews

Your business’ reputation may be one of its most important assets.  As part of your business’ Internet marketing plan, you should know how you will go about protecting and cultivating the online reputation of your business in the face of negative comments and online reviews?  There is not necessarily one correct answer to this question. …

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