Internet Marketing
“Coffee” Doesn’t have to mean “Can I Sell You”?
There is nothing worse than being asked for coffee and having to hear a sales pitch. The best relationships are not usually built like this. It’s about actually talking to the person and learning from one another. I was just sitting down with Terry Lipovski an executive coach here in Ottawa and by the end…
Read MoreSOAP Media achieves Certified Google Partner status
SOAP Media is pleased to announce they have achieved official Google Partner status in search advertising and display advertising under the Google Partner program. The status of Google Partner is a marker of trust and quality, given out to companies which meet strict criteria and are capable of displaying an outstanding level of proficiency in…
Read MoreHow to Use LinkedIn to Build Your Sales Funnel
The sales funnel is an illustrative representation of how each customer travels from the point of first becoming aware of your business or product, to the point of making a purchase. It is used to exemplify the concept that you generally need to make a large number of people aware of your business in order…
Read MoreInternet Marketing in Ottawa: Dealing with Negative Comments and Reviews
Your business’ reputation may be one of its most important assets. As part of your business’ Internet marketing plan, you should know how you will go about protecting and cultivating the online reputation of your business in the face of negative comments and online reviews? There is not necessarily one correct answer to this question. …
Read MoreWhy You Should Consider Blogging as Part of Your Internet Marketing Plan
Blogging may become a more important part of an Internet marketing plan for some businesses than others. You may find that blogging makes particular sense for your business if your blog can be incorporated seamlessly into your online presence. A business blog may make sense for your business if you find yourself repeatedly explaining the…
Read MoreThe 12 Internet Marketing Days of Christmas
The 12 internet marketing days of Christmas has provided our social media followers with 12 great tips about social media and SEO best practices. These tips would hopefully help you become more successful in your day to day lives at work and outside of work. We understand that they may become confusing at times so…
Read MoreWhat If Santa Used Email Marketing…
What would you expect if Santa used email marketing? The new world of email has reached children at such a young age that they can now email him instead of sending the traditional hand written letter! So obviously Santa has email up in the North Pole or how else would he be getting those letters…
Read MoreQuestions You May Have About Measuring Social Media ROI
There is a lot of conflicting advice available regarding the need for measuring social media. What is ROI and how is it calculated? ROI (Return on Investment). The bottom line is that every business has different goals that it hopes to achieve through the use of social media. These different goals often result in different…
Read More5 Tips to Ensure That Your Marketing is Mobile-Friendly
Establishing an online marketing plan for your business is no longer enough. With so many potential customers using mobile devices, you now need to ensure that your marketing materials can all be viewed on a variety of mobile devices as well. Consider a few of the frustrations experienced by your customers when they try to…
Read MoreSecrets to Creating Better Content for Your Website
The Internet today is a sea of content. In order to navigate this sea, users have become adept at filtering out any unwanted content and focusing strictly on what they are looking for at that moment. This glut of content has caused most of us to develop short attention spans. If content is not extremely…
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