Internet Marketing
Outdated Web Design is Killing Your Business – Here’s How to Fix It
It is hard to imagine that something you just designed a few years ago, or even a couple of years ago, could already need a makeover. But the world of online marketing evolves overnight, and what was trendy for websites in the early 2010s is already starting to look outdated and out of touch to…
Read MoreDon’t Send PPC Visitors to Your Homepage – Do This Instead
One of the biggest mistakes that a business can make in the PPC funnel is to direct click-throughs to their home page. This is a great way to kill your PPC marketing efforts before you get the sale. Instead, your PPC ads should be leading visitors to a unique landing page, optimized for your PPC…
Read MoreWhat Computer & Network Security Companies Must Do To Succeed Online
So you own a Computer & Network Security company and everything is going well. Business is good but then one day you notice that the phone has stopped ringing, email leads are not coming in as often as they used to, traffic to your website is down and new business is drying up. You’re not…
Read MoreWhat Software Companies Must Do To Succeed Online
So you own a Software company and everything is going well. Business is good but then one day you notice that the phone has stopped ringing, email leads are not coming in as often as they used to, traffic to your website is down and new business is drying up. You’re not completely in the…
Read MoreWhy do Medium-Sized Companies Succeed When They Hire a Digital Marketing Firm?
Digital marketing is vital to any business looking to grow, convert, and close sales. It not only determines how successful a business is but also how long it survives in the online world. One thing every business takes into consideration is how to both maximize time in an efficient way while staying within a healthy…
Read MoreDo I Need to Use Instagram for Marketing My Business?
With the ongoing evolution of content marketing and social media knowing what platforms to market on is very important. Businesses should always be looking for new ways to engage their customers and attract new ones. Social media is the best way to do that. However, some platforms are more user friendly than others. Instagram, for…
Read MoreTop Tips to Succeed with Adwords
Never underestimate the power of Adwords. Adwords allow you to get your campaigns in front of a huge potential audience via Google. The search engine giant takes up 33% of global digital ad revenue. Which means that there are a ton of advertisers out there who know exactly what to do when it comes to…
Read More3 Ways to Earn Actual Backlinks Worth Having
The longer you own a commercial website, the higher the probability someone will contact your company to explain that they have the secret to tons and tons of traffic: backlinks. Now, to be clear, they’re not wrong. Receiving backlinks to your website is one of the most effective ways to earn a spot in Google’s…
Read More“Coffee” Doesn’t have to mean “Can I Sell You”?
There is nothing worse than being asked for coffee and having to hear a sales pitch. The best relationships are not usually built like this. It’s about actually talking to the person and learning from one another. I was just sitting down with Terry Lipovski an executive coach here in Ottawa and by the end…
Read MoreSOAP Media achieves Certified Google Partner status
SOAP Media is pleased to announce they have achieved official Google Partner status in search advertising and display advertising under the Google Partner program. The status of Google Partner is a marker of trust and quality, given out to companies which meet strict criteria and are capable of displaying an outstanding level of proficiency in…
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