In the world of marketing and advertising, there are many unforgettable and clever marketing campaigns known in around the globe. As a simple example, just consider this one line campaign: Just do it. We don’t even need to remind you of the company that used the slogan (Don’t remember? It’s Nike). Why was it such…

5 Reasons to Hire Social Media Management

No matter the size of your company, you need to keep issues like SEO and social media at the forefront. While many business owners do this by spreading out the responsibility to several staff, the most effective and impactful firms work with experts in social media management. This involves a tremendous array of tasks, and…

What is your brand? Well, that alone could take hundreds of words to explain, but let’s try to clarify. Your brand is your business identity online and offline. What many experts say is that your brand is what people “feel” when they use your business. It is what they feel when they interact with it.…

It is hard to imagine that something you just designed a few years ago, or even a couple of years ago, could already need a makeover. But the world of online marketing evolves overnight, and what was trendy for websites in the early 2010s is already starting to look outdated and out of touch to…

So you own an accounting/bookkeeping firm and everything seems to be going ok. Then one day you notice that the phone has stopped ringing as often, traffic to your website is down and new business is drying up. You’re not a complete idiot so you open up your analytics account and prepare to review the…

There is nothing worse than being asked for coffee and having to hear a sales pitch. The best relationships are not usually built like this. It’s about actually talking to the person and learning from one another. I was just sitting down with Terry Lipovski an executive coach here in Ottawa and by the end…

One of the biggest mistakes that a business can make in the PPC funnel is to direct click-throughs to their home page. This is a great way to kill your PPC marketing efforts before you get the sale. Instead, your PPC ads should be leading visitors to a unique landing page, optimized for your PPC…

When it comes to digital marketing many U.S. companies are well aware of how important outsourcing can be. As it continues to grow in popularity, many companies are beginning to see how outsourcing SEO, web design, and internet marketing is helping them grow their business. However, what some of these companies looking to outsource don’t…

So you own a Computer & Network Security company and everything is going well. Business is good but then one day you notice that the phone has stopped ringing, email leads are not coming in as often as they used to, traffic to your website is down and new business is drying up. You’re not…

So you own a Software company and everything is going well. Business is good but then one day you notice that the phone has stopped ringing, email leads are not coming in as often as they used to, traffic to your website is down and new business is drying up. You’re not completely in the…

Internet Marketing

4 Clever Marketing Campaigns

Outdated Web Design is Killing Your Business – Here’s How to Fix It

Coffee Doesn’t Have To Mean “Hi, Can I Sell You Something”?

Don’t Send PPC Visitors to Your Homepage – Do This Instead