What is AI, and how does it help with Digital Marketing?

Artificial intelligence(AI), Chatbot Chat With Ai Artificial Intelligence. Man Using Technology.

Since the release of ChatGPT back in March of 2023, many AI platforms have been released. With it becoming more intelligent every day, many industries worldwide are beginning to use it to help automate processes and shave time off work that might take much longer if it was completed manually. Digital marketing is an industry…

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Omnichannel Marketing

Omnichannel Marketing, Technology Of Online Retail Business Approach

Welcome to the marketing world, where buzzwords are as common as hashtags on a Twitter feed. Today, we unveil Omnichannel Marketing; yes, it may sound sinister, but it is your ally in digital marketing! Strap yourself in as we dive headlong into this rabbit hole of omnichannel marketing! The ABC of Omnichannel Marketing So, what…

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Internet Marketing Strategies For Successful Internet Marketing

Internet Marketing Strategies Businessman hand arranging wood block with icon business strategy and Action plan

An Internet Marketing Strategies plan is integral to any business’s marketing strategy. It’s a way to reach customers and prospects, build brand awareness, and encourage them to buy from you. The benefits of Internet Marketing Strategies include: Increased visibility on search engines like Google and Bing Lower costs than traditional advertising methods such as radio…

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What Software Companies Must Do To Succeed Online

So you own a Software company and everything is going well. Business is good but then one day you notice that the phone has stopped ringing, email leads are not coming in as often as they used to, traffic to your website is down and new business is drying up. You’re not completely in the…

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Top Tips to Succeed with Adwords

adwords

Never underestimate the power of Adwords. Adwords allow you to get your campaigns in front of a huge potential audience via Google. The search engine giant takes up 33% of global digital ad revenue. Which means that there are a ton of advertisers out there who know exactly what to do when it comes to…

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3 Content Planning Tips to Make Life a Lot Easier

tips

You probably already know that SEO and content marketing aren’t one-time efforts. To get more traffic and more conversions, you need to continuously improve your search engine optimization, and that means you need relevant, interesting content that will put you on the radar for both Google and your customers. That’s where good content planning can…

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Where is the best place to hide a dead body?

That’s right, only 8.5% of searchers ever see page 2 of a Google search screen. If your website isn’t on page 1 of Google then you probably aren’t performing regular SEO tasks, or you’re doing them wrong! For those that don’t know, SEO stands for SEARCH ENGINE OPTIMIZATION. Wikipedia defines SEO as “the process of…

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SOAP Media achieves Certified Google Partner status

SOAP Media is pleased to announce they have achieved official Google Partner status in search advertising and display advertising under the Google Partner program. The status of Google Partner is a marker of trust and quality, given out to companies which meet strict criteria and are capable of displaying an outstanding level of proficiency in…

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