Digital Marketing for Dental Professionals Dental marketing doesn’t have to be complicated or complex to be effective. Let Soap Media help you make the most of your marketing dollars. We offer simple, clear, and effective dental marketing strategies and tools that work. Our approach will bring you the results you want, including growth for your…

Digital Marketing – What is it and do you need it? Marketing trends can change quickly. Since the start of the global pandemic, over two billion consumers have used the internet to find goods and services. Last year alone, e-retail sales were over $4.2 trillion. In Canada alone, digital marketing accounts for nearly 55 percent…

Search Engine Optimization (SEO) – What is it and do you need it? Successful digital marketing depends on your brand’s ability to attract an audience and convert them into buyers of your product or service. If you’re not able to garner attention from consumers online, then there will be no one to purchase your solution,…

Pivot Your PPC Strategy for COVID-19 COVID-19 has not just impacted global health but the economy as well. As consumer habits change, so should your digital marketing methods. Although some businesses initially curbed their digital advertising spending, the market grew over 12 percent in 2020. Furthermore, stopping or reducing your spending on digital ads, like…

Why Your SEO Agency Should Use SEO and CRO Together As a business, you’ve likely heard of how important SEO is to your digital marketing efforts but has your SEO agency demonstrated how those rankings turn into conversions? It can feel great to get a high rank on search engines like Google. However, just because…

SEO Myths That Can Hurt Your Digital Marketing Efforts The dynamic nature of digital marketing when trends can be hot one minute and not the next can lead to the rise of myths that can hinder your marketing efforts. Unfortunately, some of these beliefs can cause you to spend time and money on SEO techniques…

Digital Marketing Stats Your Agency Wants You to Know Digital marketing is a dynamic and ever-changing industry. Many organizations struggle to stay on top of the latest trends. However, investing in a digital marketing strategy is vital to remain competitive and attract new customers to grow your business. Organizations invest a lot of money, time,…

Why You Need to Hire an Agency for SEO! Launching your own small business has never been easier. Every year, we see millions of new businesses being launched thanks to simple-to-use online tools and streamlined application processes. This allows virtually anyone to start up a business to start selling products and services. Oberlo recorded a…

Intuity Performance Leadership Spotlight We’re excited to announce that after appearing on Episode #26 of the Elevate Business Podcast, Jesse has been selected for the Intuity Performance Leadership Spotlight series. Here are the top 3 insights he shared with the community: 1. What does the word Performance mean to you and what role has it…

How Lead Generation Can Enhance Your Business Making the sale is the ultimate goal, but there are many, many steps involved in getting there. There are even a variety of approaches you can take to move a consumer to customer. It’s essential to understand how digital marketing can help grow your business. Ultimately, any effort…