Digital Marketing
The Top Reasons to Implement a Digital Marketing Strategy
The Top Reasons to Implement a Digital Marketing Strategy The Top Reasons to Implement a Digital Marketing Strategy Years in the past, advertising and marketing revolved around magazines, television, radio, and newspapers. As the world becomes a more digital place, businesses are being tasked with the need to connect to and reach their audiences on…
Read MoreDigital Marketing Simplified
Any modern business owner has to be involved in marketing, and digital marketing is the focus. In fact, it is so important that some companies have departments designed specifically to tackle this key component of modern success. Yet, whether or not there is a dedicated team of digital marketers in the company, owners may not…
Read More5 Ways to Dominate in Your Industry with Digital Marketing
Does the title of this article make you feel uncomfortable? Perhaps the idea of “dominating” seems too strong? It shouldn’t. According to Forbes, “For businesses to compete in today’s digital landscape, companies need more than just an established online presence to attract new customers and retain clients.” That sounds a lot like a polite way…
Read MoreWhy Successful Companies Hire an Agency for Marketing
Your company, large or small, is already up and running. In fact, it is already going along smoothly and efficiently. If that is so, why would you need to hire a marketing agency? There are actually several reasons that this is a wise and financially sound step. Inc. Magazine has this to say about the…
Read MoreDigital Marketing Strategies and Tactics | 2018 Edition
If you are attentive to shifts in marketing, you know that the paradigm for online or digital marketing changes from year to year. Whatever steps you have taken thus far, and whatever results they have yielded, are unlikely to net the same returns in the coming year. As writer Scott Oldford said in an article…
Read MoreWhy Marketing Agencies are Better and Cheaper Than Hiring In-House
Are you debating on hiring a marketing agency? Choosing between hiring a marketing agency VS an in-house marketing team can be challenging, that’s why the team here at SOAP Media has created an infographic designed to help you decide which is best for you and your company.
Read MoreConvinced You Don’t Need a Marketing Agency? 10 Things to Consider
Unless your business is marketing, you probably don’t want to dedicate many hours to the activities associated with it. Yet, a Small Business Trends report from 2017 indicated that most business owners spend around 20 hours each week on marketing. Although that same report noted that the “effort has paid dividends across several metrics…” the…
Read MoreDigital Marketing Strategies | 2018 Edition
If you are attentive to shifts in marketing, you know that the paradigm for online or digital marketing changes from year to year. Whatever steps you have taken thus far, and whatever results they have yielded, are unlikely to net the same returns in the coming year. As writer Scott Oldford said in an article…
Read MoreA Checklist for Optimizing Your Website for SEO
You know about SEO, right? It can be hard to be sure you do because it is such a complex issue and changes all of the time. It starts with the algorithm used by search engines like Google. It is an equation that determines where your website turns up in SERPs, search engine results pages,…
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