How to increase website traffic efficiently?

Website traffic keyboard button with rocket

There are several steps you can take to increase online traffic and lead creation and conversion rates. Here are some strategies to try: Search engine optimization Search engine optimization (SEO) can be incredibly effective for businesses across all sectors. SEO aims to improve your search ranking so that your content and links appear at the…

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What are backlinks and why are backlinks important in SEO?

backlinks

What are backlinks? Backlinks are also called inbound or incoming links and are links from other websites to your site.  They are useful as they promote your organization to readers at their site.  For example, if a veterinary clinic website links to a blog comparing pet insurance policies.  Essentially, backlinks are another organization’s way of…

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How to optimize your content for search engines

How to optimize your content for search engines

Yes. Ensuring that you have a strong search engine optimization or SEO strategy can get you there. Marketers use SEO tactics to optimize your content, making it easier for search engines to find you. When your marketing team uses the right methods, it can boost your content to the front page of Google. So, how…

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How to rank locally for your keywords

How to rank locally for your keywords

Benefits of local ranking Ranking high in the local search engine results page gets you found by customers primed to make a purchase. There are a number of benefits to optimizing your local SEO, such as: Increased customer connection According to Google, 76 percent of people conducting local searches visit that business within a day.…

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What is keyword stuffing? How does it affect SEO?

what is keyword stuffing

Keyword stuffing is an old digital marketing practice where you put your keywords as many times as you can in the copy of your page. The goal is to get a higher ranking on search engines. However, the quality of the content is usually poor. That leads to a poor user experience and annoyed visitors…

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Digital Marketing for Real Estate Companies

Gray Overlay Real Estate Business Card

But it also presents some unique challenges for businesses. Standing out in this climate can be difficult. Particularly as customers continue to rely on the internet for their real estate needs and leads. How can your real estate businesses attract quality leads and turn those leads into sales when there are thousands of other companies…

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Digital Marketing for Flooring Companies

Digital Marketing for Flooring Companies

Despite a decline in the flooring industry due to COVID, things are set to pick up. Revenue is expected to grow nearly 10 percent as renovations gain momentum among homeowners. According to Global Market Insights, growth in the industrial and commercial industries will also bring gains for flooring companies. They predict that industry revenue will…

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What kind of services should my SEO agency provide?

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The world of digital marketing includes several different elements, including SEO services. Yet, many organizations are not getting the most from their SEO strategies, primarily because they don’t know what to look for when it comes to SEO services from their agency. How important is SEO really? SEO or Search Engine Optimization is essential if…

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Why you need to hire an agency for SEO

digital marketing

Launching your own small business has never been easier. Every year, we see millions of new businesses being launched thanks to simple-to-use online tools and streamlined application processes. This allows virtually anyone to start up a business to start selling products and services. In fact, Oberlo recorded a staggering 4.4 million new business applications in…

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How to tell if your digital marketing agency is delivering!

5 Ways to Improve Your Digital Marketing Strategy

A report commissioned by the Interactive Advertising Bureau found that during COVID, digital ad spending increased by over 12 percent. And it is expected to rise to over $455 billion this year. With high dollars set aside in company budgets, you’ll want to ensure you are getting a good return-on-investment (ROI) from your digital marketing agency. Here…

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