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How to optimize your content for search engines
Yes. Ensuring that you have a strong search engine optimization or SEO strategy can get you there. Marketers use SEO tactics to optimize your content, making it easier for search engines to find you. When your marketing team uses the right methods, it can boost your content to the front page of Google. So, how…
Read MoreHow to rank locally for your keywords
Benefits of local ranking Ranking high in the local search engine results page gets you found by customers primed to make a purchase. There are a number of benefits to optimizing your local SEO, such as: Increased customer connection According to Google, 76 percent of people conducting local searches visit that business within a day.…
Read MoreWhat is keyword stuffing? How does it affect SEO?
Keyword stuffing is an old digital marketing practice where you put your keywords as many times as you can in the copy of your page. The goal is to get a higher ranking on search engines. However, the quality of the content is usually poor. That leads to a poor user experience and annoyed visitors…
Read MoreDigital Marketing for Real Estate Companies
But it also presents some unique challenges for businesses. Standing out in this climate can be difficult. Particularly as customers continue to rely on the internet for their real estate needs and leads. How can your real estate businesses attract quality leads and turn those leads into sales when there are thousands of other companies…
Read MoreDigital Marketing for Flooring Companies
Despite a decline in the flooring industry due to COVID, things are set to pick up. Revenue is expected to grow nearly 10 percent as renovations gain momentum among homeowners. According to Global Market Insights, growth in the industrial and commercial industries will also bring gains for flooring companies. They predict that industry revenue will…
Read MoreWhat kind of services should my SEO agency provide?
The world of digital marketing includes several different elements, including SEO services. Yet, many organizations are not getting the most from their SEO strategies, primarily because they don’t know what to look for when it comes to SEO services from their agency. How important is SEO really? SEO or Search Engine Optimization is essential if…
Read MoreWhy you need to hire an agency for SEO
Launching your own small business has never been easier. Every year, we see millions of new businesses being launched thanks to simple-to-use online tools and streamlined application processes. This allows virtually anyone to start up a business to start selling products and services. In fact, Oberlo recorded a staggering 4.4 million new business applications in…
Read MoreHow to tell if your digital marketing agency is delivering!
A report commissioned by the Interactive Advertising Bureau found that during COVID, digital ad spending increased by over 12 percent. And it is expected to rise to over $455 billion this year. With high dollars set aside in company budgets, you’ll want to ensure you are getting a good return-on-investment (ROI) from your digital marketing agency. Here…
Read MoreWhy Ranking High in SERPs Is Not as Important as Good SEO
Let’s take a look at just how a digital marketing strategy might conduct this sort of SEO work. Fighting for the overly competitive keywords If you have ever attempted to get a good spot in SERPs for the most competitive keywords you may know just what an un-winnable uphill battle feels like. They are too…
Read MoreCurrent Digital Marketing Trends Emphasize Social Media Advertising
While that is undoubtedly a key component of social media advertising, it is essential to recognize where this fits into the overall digital marketing strategy. How can a business go about using social media marketing and advertising effectively, and more importantly, how does it help to achieve overall business goals? Start at SEO If you…
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