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10 common digital marketing mistakes

Diversifying marketing too much More than 40% of consumers say they will shop online more frequently, making it worthwhile to focus on your online presence even if you have a physical store. Using tone-deaf visuals and branding elements Don’t forget that the pandemic is still a sensitive topic, so be mindful of how you use…

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10 common digital marketing mistakes

Diversifying marketing too much More than 40% of consumers say they will shop online more frequently, making it worthwhile to focus on your online presence even if you have a physical store. Using tone-deaf visuals and branding elements Don’t forget that the pandemic is still a sensitive topic, so be mindful of how you use…

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Why Ranking High in SERPs Is Not as Important as Good SEO

Why Ranking High in SERPs Is Not as Important as Good SEO Why Ranking High in SERPs Is Not as Important as Good SEO You might have read that statement and thought, “wait a tic…isn’t the whole point of SEO to get higher in the SERPs with each crawl by Google?” And the answer to…

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Current Digital Marketing Trends Emphasize Social Media Advertising

Current Digital Marketing Trends Emphasize Social Media Advertising Current Digital Marketing Trends Emphasize Social Media Advertising Social media advertising… just what does that phrase mean? Most of us know right away when a promotional item appears in our newsfeed or stream, and it is why many business owners equate this trend with little more than…

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The Top Reasons to Implement a Digital Marketing Strategy The Top Reasons to Implement a Digital Marketing Strategy Years in the past, advertising and marketing revolved around magazines, television, radio, and newspapers. As the world becomes a more digital place, businesses are being tasked with the need to connect to and reach their audiences on…

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5 Ways to Improve Your Digital Marketing Strategy

5 Ways to Improve Your Digital Marketing Strategy Being a small business owner means juggling a lot of plates at one time, and there is virtually no margin for error. You have limited resources, especially the two big ones: money and time. Plus, in most cases, there is no soft place to land should you…

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SEO Feedback from John Mueller of Google In a recent interview, John Mueller, a webmaster trends analyst, gave some feedback on SEO or search engine optimization. For those attempting to get there web content ranking on Google’s front page, this feedback may prove to be invaluable. Page Ranking by Query When asked about page ranking…

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Facebook Ads Not Performing? Here’s Why Facebook Ads Not Performing? Here’s Why So, you’ve created the perfect Facebook ad. The photos are good, and you’ve perfected your copy. Yet, it just isn’t getting the conversions you want. The impressions are where you want them to be, and people are clicking…but no one is buying. It…

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Is Your Website Ready for Voice Searches?

Is Your Website Ready for Voice Searches? It doesn’t matter if your customers prefer to ask Siri or Alexa, the fact of the matter is that voice searches are becoming more and more popular. People love the ease of being able to ask Alexa to “set a timer for twenty minutes” or tell Siri to…

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Should You Use Influencers or Social Media Management

Should You Use Influencers or Social Media Management Advice about boosting your presence on social media, as part of your marketing efforts, is available everywhere. It is the “dime a dozen” sort of item you can find using a simple Google search, and not much of it can help you build or execute effective plans.…

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