Our solution was multi-pronged. One of the first things we did was to develop a mobile friendly website, followed by Apple and Android applications. We were also able to develop a regular informative email strategy to bolster communications capabilities. In order to help the NPF connect with others, we created several targeted social media channels, and then developed paid advertising strategies using both AdWords and Facebook, both of which use re-marketing to enhance success. Finally, we developed a monthly video presentation delivered through Facebook and streamed live from their website, available for anyone to watch.