A case study

Kerry Fox Family Law

“SOAP Media aided Kerry Fox Family Law to increase new users by 51%”

Kerry Fox Family Law

Executive Summary

Our work with Ottawa-based lawyer Kerry Fox focused on drawing in more targeted traffic to her website. We also wanted to see that traffic convert into clients and boost her sales.

Kerry is a highly experienced, Ottawa-based lawyer who works with clients on family law issues such as separation, divorce, and child custody. With over 10 years in her own private practice, she sought Soap Media to help identify the best tools and techniques to boost her marketing efforts.

We developed and implemented a thorough SEO strategy to improve her site’s ranking on search engines. Our work also included removing toxic backlinks that were hindering the indexing of Kerry’s website. As a result, we were able to increase web traffic and pageviews while also enabling Kerry to sell more sessions and expand session times.

Who is Kerry Fox Family Law?

Kerry Fox is a family law attorney that works for clients in Kanata, Nepean, and West Ottawa. She offers flat-free pricing and flexible appointments, including after-hours and Saturdays.

Separation and divorce can be stressful and emotional for most people, and Kerry Fox offers a variety of services to navigate clients through the legal process. Kerry assists clients by walking them through the many facets of family law, from drawing up separation agreements to negotiating child support and child custody to property division or spousal support. With a focus on obtaining the best settlement for clients, Kerry ensures that her clients understand the court process, costs, and likelihood of success.

In Canada, family law issues can be complex. It is important to have a skilled and experienced lawyer by your side to advocate for your best interests.

Kerry Fox Family Law
Kerry Fox Family Law

Challenges and Objectives

For over 10 years, Kerry Fox has been overseeing her busy family law practice. She has worked at building up a digital presence, including writing articles for Divorce Magazine to help clients find hope in the midst of a difficult situation and attract more website visitors.

Kerry wanted to attract more targeted traffic to her site. She was looking for ways to draw in visitors that were interested in her services. The hope was that visitors would be converted into clients for her legal practice.

With Soap Media’s help, the goal was to increase website traffic and conversions by 50% within six months. SOAP Media achieved an increase of 76%!

How Did We Help?

To help Kerry Fox Family Law practice draw in more targeted visitors to their website, we focused on developing and implementing a solid SEO strategy.


In an effort to engage website visitors looking for family law advice, we designed a comprehensive SEO strategy. By developing and designing a keyword-rich website, our marketing team also fixed errors on the website that prevented Google from properly indexing the site. We also created targeted landing pages for visitors and cleaned up toxic backlinks that were hurting Kerry’s SEO ranking.

Our strategy also included creating and publishing content with strong keywords and developing powerful backlinks to Kerry’s site from authoritative websites. By employing a thorough SEO strategy and optimizing on-site elements, our marketers created a more engaging experience for visitors.


For Kerry Fox Family Law practice, we wanted to improve the SEO elements on the website to attract more traffic. We also wanted to see that traffic converted into higher sales.

With our strategy, the website saw 51% new users and increased pageviews by 50%. Furthermore, Kerry’s law practice was able to convert those visitors into clients. Sessions were boosted by 40%, and the number of sessions sold rose by 60%.

Through a targeted SEO strategy, we increased the traffic to Kerry’s website while also boosting the conversion rate. By improving the number of visitors and sales, Soap Media helped Kerry engage a receptive audience and grow her customer base.

Kerry Fox Family Law
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