Blogs - SOAP Media

5 Things Business Owners Need to Know about Local SEO

5 Things Business Owners Need to Know about Local SEO

August 14, 2018

When you think of SEO, chances are good that you think of things like page content optimization for industry-related keywords, or perhaps even image alt tag optimization. Those are certainly part of the equation, but for local business owners, there’s more to know. Local SEO has become incredibly important to master, and many business owners…

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Backlinks for the SEO Beginner

July 19, 2018

“I did not start this business to focus on marketing! I started it because I love to…” That is a very common statement by millions of business owners around the globe. They typically say this after spending a few days or even weeks and months tackling the many tasks associated with marketing. They blog, they…

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Why You Need Live Video Streaming for Your Marketing Strategy

July 3, 2018

It was only two years ago that Facebook launched it’s Live function, and it has since become a staple of many marketing campaigns. As one marketing expert said, “It upped the ante on video marketing in a way that excited companies looking for new ways to attract and engage users.” Of course, you may be…

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4 Trending Issues in SEO

June 21, 2018

Take it from experts like those of Forbes that a business not “taking advantage of using SEO strategies on its website, blogs and social media pages, [is] missing the boat in terms of ranking…in internet searches.” Yet, it goes beyond that because SEO (search engine optimization) is never a static issue but constantly evolving and…

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Digital Marketing Simplified

June 13, 2018

Is it just marketing via electronic devices (phones, computers, etc.), or is it online and offline? What is the point of it? What does it require? One expert said it is “promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing.” However, they also…

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5 Ways to Dominate in Your Industry with Digital Marketing

June 7, 2018

Today’s marketers know that they have to execute multiple digital marketing strategies, and they have to do this across an array of venues and channels. The goal is to constantly increase “traffic” in order to create a steady supply of leads. Of course, that means they have to be experts in targeting the ideal audience…

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Convinced You Don’t Need a Marketing Agency? 10 Things to Consider

May 22, 2018

Unless your business is marketing, you probably don’t want to dedicate many hours to the activities associated with it. Yet, a Small Business Trends report from 2017 indicated that most business owners spend around 20 hours each week on marketing. Although that same report noted that the “effort has paid dividends across several metrics…” the…

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Proven Search Engine Optimization Strategies for 2018

May 15, 2018

SEO, or search engine optimization is a familiar phrase to anyone with a business. As the key component to your success, it has to be done with attention to many factors. Unfortunately, just as digital marketing strategies change from year to year (and in some cases even more often) to adjust to the changes in…

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4 Instagram Tips to Steal from Beauty Brands

May 10, 2018

One of the most neglected social media platforms for many brands and industries is Instagram. With such a strong focus on Twitter and Facebook, Instagram is still being pushed down the list of priorities. But if you take a look at how some industries are using this platform, you’ll see that the potential for engagement…

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5 Must-Know Google Adwords Tips

February 7, 2018
5 Clever Marketing Campaigns

4 Clever Marketing Campaigns

January 4, 2018

This is what you want whenever working on your marketing messages. Though most clever marketing campaigns include a group of ads with one message, they also use different channels. They are timed carefully and strive to be concise and inspiring. Let’s look at four more of the cleverest marketing campaigns to see how it is…

Should Your Business Jump on the Latest Social Media Bandwagon?

Should Your Business Jump on the Latest Social Media Bandwagon?

November 2, 2017

Social media marketing used to be a lot simpler than it is today. Business owners and marketing professionals learned to connect on Facebook, Twitter, LinkedIn, and maybe a select few other networks that worked for their brand, such as Instagram or Pinterest. But these days, new social media networks pop up nearly every month, and…