Blogs - SOAP Media

Digital Marketing for Flooring Companies

Digital Marketing for Flooring Companies

February 8, 2022

Despite a decline in the flooring industry due to COVID, things are set to pick up. Revenue is expected to grow nearly 10 percent as renovations gain momentum among homeowners. According to Global Market Insights, growth in the industrial and commercial industries will also bring gains for flooring companies. They predict that industry revenue will…

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What kind of services should my SEO agency provide?

January 31, 2022

The world of digital marketing includes several different elements, including SEO services. Yet, many organizations are not getting the most from their SEO strategies, primarily because they don’t know what to look for when it comes to SEO services from their agency. How important is SEO really? SEO or Search Engine Optimization is essential if…


SEO for Google My Business

January 30, 2022

One study of Google My Business found that just 16 percent of searches were direct, while 84 percent were discovery. In other words, more users will stumble upon you through a search rather than go online specifically to find your organization. Additionally, 34 percent of local businesses appeared in over 1,000 searches each month. The…

Digital Marketing for Real Estate Professionals

Digital Marketing for Real Estate Professionals

December 29, 2021

Who we help Our skilled marketers have worked with clients from different real estate organizations, including: Realtors – from residential to commercial properties, we partner with you. Brokerages – whether you are a local small business or a branch of a larger brand, our team can help you scale your sales. Project developers – it…

Why your business needs to be using digital marketing services

Why your business needs to be using digital marketing services

December 29, 2021

Traditional advertising methods have been eclipsed by digital advertising for several reasons, such as: Affordability Access Flexibility Scalability Digital advertising spending is over $465 million, according to Statista. That number is expected to grow by 16 percent. This means that unless you want to be left behind, your business needs to invest in digital marketing…

Digital Marketing manager working on social media network, internet website, mobile and email advertisement communication campaign with SEO and pay per click return on investment strategy

Why Digital Marketing Is Important for Business Owners

December 29, 2021

According to Statista, there are over 36 million internet users in Canada. That number is expected to reach nearly 40 million by 2026. That means more than 96 percent of Canadians are online, according to The World Bank. If the majority of consumers are online, digital marketing is the best – and sometimes only –…

what is seo marketing?

What is SEO marketing?

December 8, 2021

Research has found that 68 percent of online users begin with an internet search and 75 percent never go past page one. And statistics show that over half of the web traffic to your site comes from organic searches. That means people who are looking for a product or service on Google can find your…

Dental care concept on laptop and smartphone screen

Digital Marketing for Dental Professionals

November 28, 2021

Who we help Soap Media marketing specialists have the expertise and capabilities to help promote any dental company, including: Family dentists Cosmetic dentists Pediatric practice Reconstructive dentists Orthodontists Dental implant specialists Forensic dentists What we do Digital marketing for your dental business requires a skilled hand. At Soap Media, we have nearly two decades of…

benefits of digital marketing

Digital Marketing – What is it and do you need it?

November 27, 2021

In Canada alone, digital marketing accounts for nearly 55 percent of total ad spending. That’s over $8 billion that companies are investing in their digital marketing efforts. And the number of consumers going online regularly is still increasing. The Pew Research Center found that 85 percent of people go online several times a day. That…

Magnifying glass and many words over black background, with the text SEO (Search Engine Optimization) written with golden letters. Internet marketing and web analytics concept. 3D illustration

Search Engine Optimization (SEO) – What is it and do you need it?

November 9, 2021

Statistics show there are over 3.5 billion online searches done each day. That is 40,000 per second and 1.2 trillion each year. To grab the attention of internet users, you need to make your business website and content stand out. Doing this requires a marketing technique called search engine optimization or SEO for short. What…

Hand turning optimization knob up to 100 percent and dial indicating conversion rate metrics. CRO concept. Composite image between a hand photography and a 3D background.

Why Your SEO Agency Should Use SEO and CRO Together

October 4, 2021

SEO vs CRO SEO is the tactics your digital marketing agency use to boost your rankings on search engines. It is essential because the higher you are in the rankings, the more likely people will see your website. CRO is the method of testing the elements of your website to boost conversions or sales for…


SEO Myths That Can Hurt Your Digital Marketing Efforts

September 5, 2021

1. Links are more important than content Somehow some people get the idea that you need to focus on backlinks rather than quality content to rank higher in online searches. The truth is that content and links are interrelated. They are both just as important. Consider what happens if a user follows a link to…