Blogs - SOAP Media

Questions You May Have About Measuring Social Media ROI

December 9, 2013

There is a lot of conflicting advice available regarding the need for measuring social media. What is ROI and how is it calculated? ROI (Return on Investment).  The bottom line is that every business has different goals that it hopes to achieve through the use of social media. These different goals often result in different…

5 Tips to Ensure That Your Marketing is Mobile-Friendly

November 25, 2013

Establishing an online marketing plan for your business is no longer enough.  With so many potential customers using mobile devices, you now need to ensure that your marketing materials can all be viewed on a variety of mobile devices as well. Consider a few of the frustrations experienced by your customers when they try to…

It’s Time to Start Getting Your Website Ready for the Holidays

November 4, 2013

While the holidays are still several weeks away, those last weeks always seem to fly by too quickly. Having your holiday marketing plan in place in advance can enable you to focus on other aspects of your business during the busy holiday season. While the holidays are a particularly important time of year for retail-based…

Secrets to Creating Better Content for Your Website

October 21, 2013

The Internet today is a sea of content. In order to navigate this sea, users have become adept at filtering out any unwanted content and focusing strictly on what they are looking for at that moment. This glut of content has caused most of us to develop short attention spans. If content is not extremely…

Twitter for Business: How To Know Whether To Incorporate Twitter Into Your Marketing Strategy

October 6, 2013

With the great variety of social media platforms available today, it can be necessary for a business, particularly a smaller business, to pick and choose which platforms to incorporate into their marketing strategy. Your business will likely be better served if you choose a couple of social media platforms and become proficient in their use,…

Strategies for Managing Your Online Reputation

September 8, 2013

Chances are that you work hard to develop and improve your business’ reputation. You are putting constant effort into ensuring that your customers and clients have the best possible experience when dealing with your business. So why would you ignore your business’ online reputation? So many people today are doing business online and researching products…

What Does Social Media Do For You?

July 24, 2013

You know that you need to incorporate social media into the overall marketing strategy of your business. What you may have trouble keeping in mind is why social media is so important for your business. At the end of the day, what will you get from using social media marketing? Fortunately, it is a long…

When Does It Make Sense to Use Instagram for Business?

June 25, 2013

Pinterest and Instagram are both social media tools that allow a person or business to share images with friends, family, clients, customers, suppliers and employees. Pinterest primarily allows the user to share images found on the internet, which makes it easy for a business to share photos that link back to the business’ catalogue or…

Close up shot red darts arrows in the target center on dark blue sky background. Business target or goal success and winner concept.

How to Meet Business Goals Through The Use of Social Media

May 27, 2013

Many small business owners and entrepreneurs understand the importance of setting goals. It is unlikely that you can sit back and wait for good things to happen to your business. You have to decide what you want and then make it happen. If you are limiting your use of social media to advertising, you may…

Search Engine Optimization SEO Services in Ottawa

March 6, 2013

Search engine optimization services help increase visibility and drive traffic and sales for online brands and businesses. Here at Soap SEO, we specialise in the latest SEO services, techniques, and strategies proven to help businesses and individuals reach their goals and attain online success. The Soap difference is that we don’t use cookie-cutter SEO solutions.…

What Financial Service Companies Must Do To Succeed Online

January 25, 2013

So you own a financial service company and everything seems to be going ok. Then one day you notice that the phone has stopped ringing as often, traffic to your website is down and new business is drying up. You’re not a complete fool so you open up your analytics account and prepare to review…