Blogs - SOAP Media

3 Ways to Earn Actual Backlinks Worth Having

July 25, 2016

The longer you own a commercial website, the higher the probability someone will contact your company to explain that they have the secret to tons and tons of traffic: backlinks. Now, to be clear, they’re not wrong. Receiving backlinks to your website is one of the most effective ways to earn a spot in Google’s…

“Coffee” Doesn’t have to mean “Can I Sell You”?

May 5, 2016

There is nothing worse than being asked for coffee and having to hear a sales pitch. The best relationships are not usually built like this. It’s about actually talking to the person and learning from one another. I was just sitting down with Terry Lipovski an executive coach here in Ottawa and by the end…

6 Wildly Successful Digital Marketing Campaigns

April 20, 2016

In order to keep up, companies must be well aware of digital marketing trends early on, and fully utilize this forward-thinking knowledge to reach their business goals. And it’s not all just about analyzing big data (although this is important!); sometimes, it helps to take a look at what the world’s industry top dogs are…

4 SEO Tips to Stay Away from in 2016

February 25, 2016

If you’ve been doing your best to generate traffic this year but haven’t had much luck, don’t worry. We’re about to show you four tips you may have been following that are no good. Once you ditch them, things should improve quickly. Keyword Stuffing Oddly enough, this “tactic” has somehow managed to survive over the…

Where is the best place to hide a dead body?

January 3, 2016

That’s right, only 8.5% of searchers ever see page 2 of a Google search screen. If your website isn’t on page 1 of Google then you probably aren’t performing regular SEO tasks, or you’re doing them wrong! For those that don’t know, SEO stands for SEARCH ENGINE OPTIMIZATION. Wikipedia defines SEO as “the process of…

SOAP Media achieves Certified Google Partner status

October 1, 2015

SOAP Media is pleased to announce they have achieved official Google Partner status in search advertising and display advertising under the Google Partner program. The status of Google Partner is a marker of trust and quality, given out to companies which meet strict criteria and are capable of displaying an outstanding level of proficiency in…

How to Use LinkedIn to Build Your Sales Funnel

September 21, 2015

The sales funnel is an illustrative representation of how each customer travels from the point of first becoming aware of your business or product, to the point of making a purchase. It is used to exemplify the concept that you generally need to make a large number of people aware of your business in order…

Top 10 SEO Mistakes That Cost A Company Money

March 10, 2015

There are numerous SEO mistakes that can cost your website in terms of search engine ranking and cold hard cash. Here are our top 10 such mistakes. Repeating keywords at the expense of copy quality. Commonly known as “keyword stuffing”, this once-common tactic was never a good idea because no one wants to read content…

Internet Marketing in Ottawa: Dealing with Negative Comments and Reviews

February 4, 2014

Your business’ reputation may be one of its most important assets.  As part of your business’ Internet marketing plan, you should know how you will go about protecting and cultivating the online reputation of your business in the face of negative comments and online reviews?  There is not necessarily one correct answer to this question. …

Why You Should Consider Blogging as Part of Your Internet Marketing Plan

January 14, 2014

Blogging may become a more important part of an Internet marketing plan for some businesses than others. You may find that blogging makes particular sense for your business if your blog can be incorporated seamlessly into your online presence. A business blog may make sense for your business if you find yourself repeatedly explaining the…

The 12 Internet Marketing Days of Christmas

December 23, 2013

The 12 internet marketing days of Christmas has provided our social media followers with 12 great tips about social media and SEO best practices. These tips would hopefully help you become more successful in your day to day lives at work and outside of work. We understand that they may become confusing at times so…

What If Santa Used Email Marketing…

December 11, 2013

What would you expect if Santa used email marketing? The new world of email has reached children at such a young age that they can now email him instead of sending the traditional hand written letter! So obviously Santa has email up in the North Pole or how else would he be getting those letters…