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Digital Marketing Blog

Digital Marketing Blog

3 Ways to Earn Actual Backlinks Worth Having

The longer you own a commercial website, the higher the probability someone will contact your company to explain that they have the secret to tons and tons of traffic: backlinks. Now, to be clear, they’re not wrong. Receiving backlinks to your website is one of the most effective ways to earn a spot in Google’s…

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“Coffee” Doesn’t have to mean “Can I Sell You”?

There is nothing worse than being asked for coffee and having to hear a sales pitch. The best relationships are not usually built like this. It’s about actually talking to the person and learning from one another. I was just sitting down with Terry Lipovski an executive coach here in Ottawa and by the end…

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6 Wildly Successful Digital Marketing Campaigns

6 Wildly Successful Digital Marketing Campaigns Creating successful digital marketing campaigns if no easy feat, especially in a realm that is constantly in flux. From the recent domination of desktop in favor of mobile, to the growing prevalence of digital assistants, the future of digital marketing is forever being revised. In order to keep up,…

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Where is the best place to hide a dead body?

That’s right, only 8.5% of searchers ever see page 2 of a Google search screen. If your website isn’t on page 1 of Google then you probably aren’t performing regular SEO tasks, or you’re doing them wrong! For those that don’t know, SEO stands for SEARCH ENGINE OPTIMIZATION. Wikipedia defines SEO as “the process of…

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SOAP Media achieves Certified Google Partner status

SOAP Media is pleased to announce they have achieved official Google Partner status in search advertising and display advertising under the Google Partner program. The status of Google Partner is a marker of trust and quality, given out to companies which meet strict criteria and are capable of displaying an outstanding level of proficiency in…

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How to Use LinkedIn to Build Your Sales Funnel

The sales funnel is an illustrative representation of how each customer travels from the point of first becoming aware of your business or product, to the point of making a purchase. It is used to exemplify the concept that you generally need to make a large number of people aware of your business in order…

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Top 10 SEO Mistakes That Cost A Company Money

There are numerous SEO mistakes that can cost your website in terms of search engine ranking and cold hard cash. Here are our top 10 such mistakes. Repeating keywords at the expense of copy quality. Commonly known as “keyword stuffing”, this once-common tactic was never a good idea because no one wants to read content…

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Internet Marketing in Ottawa: Dealing with Negative Comments and Reviews

Your business’ reputation may be one of its most important assets.  As part of your business’ Internet marketing plan, you should know how you will go about protecting and cultivating the online reputation of your business in the face of negative comments and online reviews?  There is not necessarily one correct answer to this question. …

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Why You Should Consider Blogging as Part of Your Internet Marketing Plan

Blogging may become a more important part of an Internet marketing plan for some businesses than others. You may find that blogging makes particular sense for your business if your blog can be incorporated seamlessly into your online presence. A business blog may make sense for your business if you find yourself repeatedly explaining the…

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