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Why do Medium-Sized Companies Succeed When They Hire a Digital Marketing Firm?

Why Companies Succeed When They Hire a Digital Marketing Firm vs an Employee? Digital marketing is vital to any business looking to grow, convert, and close sales. It not only determines how successful a business is but also how long it survives in the online world. One thing every business takes into consideration is how…

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Do I Need to Use Instagram for Marketing My Business?

With the ongoing evolution of content marketing and social media knowing what platforms to market on is very important. Businesses should always be looking for new ways to engage their customers and attract new ones. Social media is the best way to do that. However, some platforms are more user friendly than others. Instagram, for…

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Top Tips to Succeed with Adwords

Never underestimate the power of Adwords. Adwords allow you to get your campaigns in front of a huge potential audience via Google. The search engine giant takes up 33% of global digital ad revenue. Which means that there are a ton of advertisers out there who know exactly what to do when it comes to…

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3 Ways to Earn Actual Backlinks Worth Having

The longer you own a commercial website, the higher the probability someone will contact your company to explain that they have the secret to tons and tons of traffic: backlinks. Now, to be clear, they’re not wrong. Receiving backlinks to your website is one of the most effective ways to earn a spot in Google’s…

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“Coffee” Doesn’t have to mean “Can I Sell You”?

There is nothing worse than being asked for coffee and having to hear a sales pitch. The best relationships are not usually built like this. It’s about actually talking to the person and learning from one another. I was just sitting down with Terry Lipovski an executive coach here in Ottawa and by the end…

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6 Wildly Successful Digital Marketing Campaigns

6 Wildly Successful Digital Marketing Campaigns Creating successful digital marketing campaigns if no easy feat, especially in a realm that is constantly in flux. From the recent domination of desktop in favor of mobile, to the growing prevalence of digital assistants, the future of digital marketing is forever being revised. In order to keep up,…

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Where is the best place to hide a dead body?

That’s right, only 8.5% of searchers ever see page 2 of a Google search screen. If your website isn’t on page 1 of Google then you probably aren’t performing regular SEO tasks, or you’re doing them wrong! For those that don’t know, SEO stands for SEARCH ENGINE OPTIMIZATION. Wikipedia defines SEO as “the process of…

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SOAP Media achieves Certified Google Partner status

SOAP Media is pleased to announce they have achieved official Google Partner status in search advertising and display advertising under the Google Partner program. The status of Google Partner is a marker of trust and quality, given out to companies which meet strict criteria and are capable of displaying an outstanding level of proficiency in…

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How to Use LinkedIn to Build Your Sales Funnel

The sales funnel is an illustrative representation of how each customer travels from the point of first becoming aware of your business or product, to the point of making a purchase. It is used to exemplify the concept that you generally need to make a large number of people aware of your business in order…

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