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Digital Marketing Blog

Digital Marketing Blog

Marketing for Flooring Companies | Tips the Pros Don’t Want You to Know

Marketing for Flooring Companies | Tips the Pros Don’t Want You to Know Lead generation is a difficult task to say the very least. Over 61% of flooring companies reported that generating leads is their top marketing challenge. Not only is it a top challenge but lead generation is expensive with some 53% of companies…

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Facebook, Instagram and Buying Through Social Media

Facebook, Instagram and Buying Through Social Media

In late September 2018, it was revealed that Facebook had experienced a “hack” of extraordinary scale; around 50 million accounts had been compromised. While its leadership went on to say that the number is not so frightening in light of the site’s enormous numbers (more than two billion), many who use Facebook for their business…

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Content Planning and Content Strategy…Are They the Same?

Content Planning and Content Strategy…Are They the Same?

Do you find yourself using the phrases content strategy and content planning interchangeably? If so, you need to adjust your perception of those terms. They are not the same, and one expert has even suggested that we might soon drop the term “content” from content marketing altogether, since it is positioned to become the main…

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5 Things Business Owners Need to Know about Local SEO

5 Things Business Owners Need to Know about Local SEO

When you think of SEO, chances are good that you think of things like page content optimization for industry-related keywords, or perhaps even image alt tag optimization. Those are certainly part of the equation, but for local business owners, there’s more to know. Local SEO has become incredibly important to master, and many business owners…

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Backlinks for the SEO Beginner

Backlinks For The SEO Beginner “I did not start this business to focus on marketing! I started it because I love to…” That is a very common statement by millions of business owners around the globe. They typically say this after spending a few days or even weeks and months tackling the many tasks associated…

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Why You Need Live Video Streaming for Your Marketing Strategy

It was only two years ago that Facebook launched it’s Live function, and it has since become a staple of many marketing campaigns. As one marketing expert said, “It upped the ante on video marketing in a way that excited companies looking for new ways to attract and engage users.” Of course, you may be…

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4 Trending Issues in SEO

Take it from experts like those of Forbes that a business not “taking advantage of using SEO strategies on its website, blogs and social media pages, [is] missing the boat in terms of ranking…in internet searches.” Yet, it goes beyond that because SEO (search engine optimization) is never a static issue but constantly evolving and…

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Digital Marketing Simplified

Digital Marketing Simplified Any modern business owner has to be involved in marketing, and digital marketing is the focus. In fact, it is so important that some companies have departments designed specifically to tackle this key component of modern success. Yet, whether or not there is a dedicated team of digital marketers in the company,…

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5 Ways to Dominate in Your Industry with Digital Marketing

5 Ways To Dominate In Your Industry With Digital Marketing Does the title of this article make you feel uncomfortable? Perhaps the idea of “dominating” seems too strong? It shouldn’t. According to Forbes, “For businesses to compete in today’s digital landscape, companies need more than just an established online presence to attract new customers and…

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