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Has Organic SEO Changed Over the Years?

Has Organic SEO Changed Over the Years?

Whether you have a long established website or are only now making plans to develop an online presence, you need to know a bit about SEO. Scratch that! You don’t need to know a bit about SEO, you need to know a lot about it. Search Engine Optimization is more important than ever. According to…

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Marketing for Flooring Companies | Tips the Pros Don’t Want You to Know

Marketing for Flooring Companies | Tips the Pros Don’t Want You to Know Lead generation is a difficult task to say the very least. Over 61% of flooring companies reported that generating leads is their top marketing challenge. Not only is it a top challenge but lead generation is expensive with some 53% of companies…

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Do You Sitemap? Why You Should

Do You Sitemap? Why You Should

If you spend a great deal of time online, you have probably found the option of a sitemap helpful. The sitemap lists almost all of the content on a site, and is defined by experts as “a simple directory or guide that holds information along with other details on web pages that are contained on…

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Do I Really Need to Perform an SEO Audit on my Website Every Year?

Do I Really Need to Perform an SEO Audit on my Website Every Year?

I recently had a new client of mine ask why he needed an SEO audit performed on his website every year. My response was the first thing to understand is that an SEO audit will identify problem areas on your website that need improvement. Secondly, an effective audit will keep your website up-to-date with the…

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Facebook, Instagram and Buying Through Social Media

Facebook, Instagram and Buying Through Social Media

In late September 2018, it was revealed that Facebook had experienced a “hack” of extraordinary scale; around 50 million accounts had been compromised. While its leadership went on to say that the number is not so frightening in light of the site’s enormous numbers (more than two billion), many who use Facebook for their business…

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Content Planning and Content Strategy…Are They the Same?

Content Planning and Content Strategy…Are They the Same?

Do you find yourself using the phrases content strategy and content planning interchangeably? If so, you need to adjust your perception of those terms. They are not the same, and one expert has even suggested that we might soon drop the term “content” from content marketing altogether, since it is positioned to become the main…

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Now More Than Ever Look to Instagram

Now More Than Ever Look to Instagram

In what journalists are calling the “Facebook exodus,” around 26% of users age 18 to 26 have deleted the app from their phones and ceased to use the once-ranking social media platform. And even those who have not deleted it entirely have taken long breaks of “several weeks or more” during 2018, says a recent…

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Stop Wasting Time With Reputation Management

Stop Wasting Time With Reputation Management

About that title…it’s not exactly solid business advice. In fact, you shouldn’t give it even an iota of validity. In this era of everything online, it is far more important to pay attention to your company’s reputation, or your own professional reputation, than ever before. It is also more difficult than ever before, and because…

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Data-Driven Analysis and Digital Marketing Today

Data-Driven Analysis and Digital Marketing Today

In today’s largely digital world, it should come as no surprise that data is one of your most valuable resources when it comes to marketing. When you have the right information available to you, you can use it to build repeatable and scalable marketing processes. This is something that is currently changing the online commerce…

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