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SEO Feedback from John Mueller of Google

SEO Feedback from John Mueller of Google In a recent interview, John Mueller, a webmaster trends analyst, gave some feedback on SEO or search engine optimization. For those attempting to get there web content ranking on Google’s front page, this feedback may prove to be invaluable. Page Ranking by Query When asked about page ranking…

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Facebook Ads Not Performing? Here’s Why

Facebook Ads Not Performing? Here’s Why Facebook Ads Not Performing? Here’s Why So, you’ve created the perfect Facebook ad. The photos are good, and you’ve perfected your copy. Yet, it just isn’t getting the conversions you want. The impressions are where you want them to be, and people are clicking…but no one is buying. It…

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Should You Use Influencers or Social Media Management

Should You Use Influencers or Social Media Management

Should You Use Influencers or Social Media Management Advice about boosting your presence on social media, as part of your marketing efforts, is available everywhere. It is the “dime a dozen” sort of item you can find using a simple Google search, and not much of it can help you build or execute effective plans.…

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Social Media 101

Social Media 101

Social Media 101 It seems that everyone is on social media nowadays. It is virtually unavoidable no matter your business type. However, for many business owners, the world of social media can be a bit confusing. You may think that they are all the same or that one strategy will cover all of your platforms,…

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Has Organic SEO Changed Over the Years?

Has Organic SEO Changed Over the Years?

Whether you have a long established website or are only now making plans to develop an online presence, you need to know a bit about SEO. Scratch that! You don’t need to know a bit about SEO, you need to know a lot about it. Search Engine Optimization is more important than ever. According to…

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Marketing for Flooring Companies | Tips the Pros Don’t Want You to Know

Marketing for Flooring Companies | Tips the Pros Don’t Want You to Know Lead generation is a difficult task to say the very least. Over 61% of flooring companies reported that generating leads is their top marketing challenge. Not only is it a top challenge but lead generation is expensive with some 53% of companies…

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Facebook, Instagram and Buying Through Social Media

Facebook, Instagram and Buying Through Social Media

In late September 2018, it was revealed that Facebook had experienced a “hack” of extraordinary scale; around 50 million accounts had been compromised. While its leadership went on to say that the number is not so frightening in light of the site’s enormous numbers (more than two billion), many who use Facebook for their business…

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Content Planning and Content Strategy…Are They the Same?

Content Planning and Content Strategy…Are They the Same?

Do you find yourself using the phrases content strategy and content planning interchangeably? If so, you need to adjust your perception of those terms. They are not the same, and one expert has even suggested that we might soon drop the term “content” from content marketing altogether, since it is positioned to become the main…

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5 Things Business Owners Need to Know about Local SEO

5 Things Business Owners Need to Know about Local SEO

When you think of SEO, chances are good that you think of things like page content optimization for industry-related keywords, or perhaps even image alt tag optimization. Those are certainly part of the equation, but for local business owners, there’s more to know. Local SEO has become incredibly important to master, and many business owners…

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