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Digital Marketing Blog

Digital Marketing Blog

Internet Marketing in Ottawa: Dealing with Negative Comments and Reviews

Your business’ reputation may be one of its most important assets.  As part of your business’ Internet marketing plan, you should know how you will go about protecting and cultivating the online reputation of your business in the face of negative comments and online reviews?  There is not necessarily one correct answer to this question. …

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Why You Should Consider Blogging as Part of Your Internet Marketing Plan

Blogging may become a more important part of an Internet marketing plan for some businesses than others. You may find that blogging makes particular sense for your business if your blog can be incorporated seamlessly into your online presence. A business blog may make sense for your business if you find yourself repeatedly explaining the…

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The 12 Internet Marketing Days of Christmas

The 12 internet marketing days of Christmas has provided our social media followers with 12 great tips about social media and SEO best practices. These tips would hopefully help you become more successful in your day to day lives at work and outside of work. We understand that they may become confusing at times so…

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What If Santa Used Email Marketing…

What would you expect if Santa used email marketing? The new world of email has reached children at such a young age that they can now email him instead of sending the traditional hand written letter! So obviously Santa has email up in the North Pole or how else would he be getting those letters…

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Questions You May Have About Measuring Social Media ROI

There is a lot of conflicting advice available regarding the need for measuring social media. What is ROI and how is it calculated? ROI (Return on Investment).  The bottom line is that every business has different goals that it hopes to achieve through the use of social media. These different goals often result in different…

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5 Tips to Ensure That Your Marketing is Mobile-Friendly

Establishing an online marketing plan for your business is no longer enough.  With so many potential customers using mobile devices, you now need to ensure that your marketing materials can all be viewed on a variety of mobile devices as well. Consider a few of the frustrations experienced by your customers when they try to…

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It’s Time to Start Getting Your Website Ready for the Holidays

While the holidays are still several weeks away, those last weeks always seem to fly by too quickly. Having your holiday marketing plan in place in advance can enable you to focus on other aspects of your business during the busy holiday season. While the holidays are a particularly important time of year for retail-based…

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Secrets to Creating Better Content for Your Website

The Internet today is a sea of content. In order to navigate this sea, users have become adept at filtering out any unwanted content and focusing strictly on what they are looking for at that moment. This glut of content has caused most of us to develop short attention spans. If content is not extremely…

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Twitter for Business: How To Know Whether To Incorporate Twitter Into Your Marketing Strategy

With the great variety of social media platforms available today, it can be necessary for a business, particularly a smaller business, to pick and choose which platforms to incorporate into their marketing strategy. Your business will likely be better served if you choose a couple of social media platforms and become proficient in their use,…

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