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5 Ways to Improve Your Digital Marketing Strategy

How to tell if your digital marketing agency is delivering!

How to tell if your digital marketing agency is actually delivering As you know, digital advertising is a significant investment for most businesses and one that never stops. A report commissioned by the Interactive Advertising Bureau found that during COVID, digital ad spending increased by over 12 percent. And it is expected to rise to over $455…

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Business team and successful digital marketing strategy

How Digital Marketing Helps to Grow Your Business

If you’re looking for new ways to grow your business then you’re living through some exciting times, the growth opportunities are significant these days, thanks largely to digital marketing. Digital marketing can help you improve your relationship with existing customers and find new customers through search and brand awareness, it can also help you to…

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digital marketing

Why Digital Marketing Is Important For Small Businesses

  Launching your own small business has never been easier. Every year, we see millions of new businesses being launched thanks to simple-to-use online tools and streamlined application processes. This allows virtually anyone to start up a business to start selling products and services.   In fact, Oberlo recorded a staggering 4.4 million new business…

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10 common digital marketing mistakes

10 Common Mistakes Companies Make with Digital Marketing During COVID 19

Diversifying marketing too much More than 40% of consumers say they will shop online more frequently, making it worthwhile to focus on your online presence even if you have a physical store. Using tone-deaf visuals and branding elements Don’t forget that the pandemic is still a sensitive topic, so be mindful of how you use…

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Why Ranking High in SERPs Is Not as Important as Good SEO

Why Ranking High in SERPs Is Not as Important as Good SEO

Why Ranking High in SERPs Is Not as Important as Good SEO Why Ranking High in SERPs Is Not as Important as Good SEO You might have read that statement and thought, “wait a tic…isn’t the whole point of SEO to get higher in the SERPs with each crawl by Google?” And the answer to…

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Current Digital Marketing Trends Emphasize Social Media Advertising

Current Digital Marketing Trends Emphasize Social Media Advertising

Current Digital Marketing Trends Emphasize Social Media Advertising Current Digital Marketing Trends Emphasize Social Media Advertising Social media advertising… just what does that phrase mean? Most of us know right away when a promotional item appears in our newsfeed or stream, and it is why many business owners equate this trend with little more than…

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The Top Reasons to Implement a Digital Marketing Strategy

The Top Reasons to Implement a Digital Marketing Strategy The Top Reasons to Implement a Digital Marketing Strategy Years in the past, advertising and marketing revolved around magazines, television, radio, and newspapers. As the world becomes a more digital place, businesses are being tasked with the need to connect to and reach their audiences on…

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5 Ways to Improve Your Digital Marketing Strategy

5 Ways to Improve Your Digital Marketing Strategy

5 Ways to Improve Your Digital Marketing Strategy Being a small business owner means juggling a lot of plates at one time, and there is virtually no margin for error. You have limited resources, especially the two big ones: money and time. Plus, in most cases, there is no soft place to land should you…

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SEO Feedback from John Mueller of Google

SEO Feedback from John Mueller of Google In a recent interview, John Mueller, a webmaster trends analyst, gave some feedback on SEO or search engine optimization. For those attempting to get there web content ranking on Google’s front page, this feedback may prove to be invaluable. Page Ranking by Query When asked about page ranking…

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